3 Reasons Why Book Publicity is More Important Than Ever
PR does not sell books. There I said it. If you are doing PR because you think you’ll sell enough copies to get a return on that investment, you are setting yourself up for disappointment. Most PR firms will require a financial commitment of thousands of dollars a month, plus require a 3-6 month minimum engagement. You’d have to sell a lot of books to get that investment back. Yet, here I am telling you it’s a worthy investment.
Sell More Books Even During a Crisis
One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually their authors. Of course, publishers need to do all the things that work on scale—distribution, general marketing, publicity to mainstream publications, radio and TV. However, authors have a unique advantage. They bring their deep subject matter knowledge, professional networks, and local community connections to the table. All of these are more important than ever as we see disruption in the traditional sales and marketing channels due to coronavirus.
What Makes a Successful Book Campaign?
One of the absolute best parts of my job is that I get to spend time talking with and meeting authors: amazing people who are truly passionate about their work. And while I work with writers across almost every subject area, one question remains the same, whether they are writing crime fiction or business self-help: What makes for a successful book campaign?
It’s a tough question, but one I’m going to try to answer here.
The Best Place to Promote Your Book is on the Web
Book Promotion in the Time of Coronavirus
Digital Life Worksheet for Authors
Why Authors Should Write Guest Blogs
But what about reaching an even broader audience? Blogging for an established website is a great way to do this. Think about the increased exposure. You’ll reach readers who may not have been aware of you or your work before. It’s also a great way to get a placement on a site that doesn’t necessarily run book reviews.
Share blogs that...
The Publishing Timeline
Many of those who...
Supporting Authors in Online Marketing
“At the very least, every house should do a “digital audit” for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.”
He also wrote an important blog on his site called: When it comes to supporting authors in marketing efforts, no publisher has it right yet. I hear his point, in fact, it is the reason I wrote Online Marketing for Busy Authors. It is an introductory book for authors who have been dragging their online marketing feet. However, expecting publishers to be able to help...
Busy Authors Guide to Online Marketing
Start now. You don't need a completed manuscript to start promoting your ideas, building your platform or creating buzz for your book. Once you have an idea for your book, you can start the conversation online. Finding your audience and...
6 Steps for Finding the Best PR Firm for You & Your Book
Most authors know that a public relations effort for their book is essential for their success. In order to have a campaign to promote their book comprehensively, many look to augment their publisher's efforts by hiring a PR agency. But how do you choose the right PR firm for your book? Here are six steps to help make that choice easier:
Step 1: Needs and Goals
Before you begin your search, think about your PR goals. What is it that you want? Do you want to be on TV? Do you want reviews in newspapers? Or, do you want to build exposure online? Whom do you want to reach? Do you know your target demographic? How long do you want...