I am the founder and President of FSB Associates and have worked in book publicity and marketing for all of my professional life. I started in the marketing departments of John Wiley & Sons and Henry Holt. In 1995, I founded FSB, one of the first firms to specialize in online publicity for books.
Since its inception, FSB Associates has executed more than two thousand successful book publicity campaigns. It seems almost like a dream that so much time has passed and so many amazing authors have trusted us with their books and reputations.
If you are curious, visit FSB Media, to view projects by subject.
(This photo is with Alan Alda. One of my all-time favorite clients. We have had the honor of promoting all three of his books).
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I love helping authors reach their readers. During one-on-one consulting sessions, we take the necessary steps needed to build a successful brand online which helps them sell more books, and get better marketing opportunities. Plus it's fun to work with me, don't believe me check out the testimonials.
I have also written a book called Online Marketing for Busy Authors: A Step-by-Step Guide, published by Berrett-Koehler. I am excited that I can now share my advice, tips, and shortcuts with more than my clients. I'm proud of the book and got some good reviews which, as you know, authors really crave.
To learn more about my journey, read my 2020 profile in Publisher's Weekly. I've also done a lot of other media, but one of the toughest interviews was with Dean Rotbart on Monday Morning Radio about book publicity and the publishing industry.
Besides having a busy and demanding day job (which I love), I have two smart, independent daughters who joined the company last year, and creative and dedicated staff to manage (they are also some of my favorite people). Thankfully I have a great partner. My husband, John Burke, is my life partner as well as my business partner (I got really lucky there).
And there is my mother, Nuzhat Subhani, who is my rock and my inspiration and my supporter-in-chief. We came to America in 1981 from Pakistan, boy that was an interesting transition, but that is a story for another time. In 2014, John and I decided to expand FSB and we moved from Basking Ridge, NJ to Carlsbad, CA (north of San Diego). I love it here, but I miss my family and friendships. It turns out there is no way to replace 25 years of growing up together. I also miss the very vibrant New York City book publishing world. However, the people I have met here in California have been wonderful, including my Oakland based publisher Berrett-Koehler Publishers.
Please call if you have questions, join me on my Facebook page which I check every day, and please sign up for my mailing list.
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