Book Publicity
I am the founder and President of FSB Associates and have worked in book publicity and marketing all my professional life. I started in the marketing departments of John Wiley & Sons and Henry Holt. In 1995, I founded FSB, one of the first firms specializing in online publicity for books.
Since its inception, FSB Associates has executed over two thousand successful book publicity campaigns. It seems almost like a dream that so much time has passed, and so many amazing authors have trusted us with their books and reputations.
(This photo is with Alan Alda, one of my all-time favorite clients. We have had the honor of promoting all three of his books).
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I love helping authors reach their readers. During one-on-one consulting sessions, we take the necessary steps to build a successful brand online, which helps them sell more books and get better marketing opportunities. Plus, it's fun to work with me. Don't believe me? Check out the testimonials.
I have also written a book, Online Marketing for Busy Authors: A Step-by-Step Guide, published by Berrett-Koehler. I am excited to share my advice, tips, and shortcuts with more than my clients. I'm proud of the book, and it got some good reviews, which, as you know, authors crave.
Read my 2020 profile in Publisher's Weekly to learn more about my journey. I've also done a lot of other media, but one of the toughest interviews was with Dean Rotbart on Monday Morning Radio about book publicity and the publishing industry.