AI Can’t Write Like You—But It Can Give You More Time to Write
by Fauzia Burke, in AI
The other day, I was talking with friends about AI, and—no surprise—it quickly turned into a debate about AI writing content. Some people were excited, others were worried, but the discussion felt stuck.
It’s always the same argument: Should AI write for us? Is it taking over creativity? Will everything start sounding the same?
And I get it—writing is personal. It’s the one thing people don’t want a machine doing for them. But here’s the thing: we don’t need AI to write for us. That’s not even where AI is most helpful.
What concerns me is that so many conversations about AI miss the bigger picture. While we debate whether AI should write blog posts, we overlook the ways it could actually make our lives easier. Instead of focusing on AI-generated content, I wish more people were exploring how it can help us think, organize, and make better decisions.
AI can analyze data instantly, taking massive spreadsheets of book sales, media placements, or social engagement and finding patterns in seconds. It can format content differently—turning an article into a LinkedIn post, a PowerPoint, or even a video script—without starting from scratch. It can summarize deep research, gather insights from multiple sources, and pull together the key takeaways without hours of reading.
In my daily book publicity work, AI organizes meeting notes and tracks action items and follow-ups. It can also help with decision-making, breaking down options, and weighing pros and cons of your idea. These aren’t futuristic ideas; they are real, practical ways I use AI right now.
I still write my own content. I still have my own ideas. AI isn’t doing that for me. But it saves me hours of busy work—hours I can use to think, create, and focus on the work that I do enjoy.
We don’t need AI to take over writing. We need it to take over the work that slows us down so we can write. And when we start focusing on that, AI stops feeling like a threat and starts feeling like an opportunity.
Try Today:
Find an article or report related to your work.
Copy the link or text.
Paste it into ChatGPT or Perplexity and ask: "Summarize this in three key points."
Review the summary and use it to write your take on the key points. Or use the summary to pitch the media.
© 2025 Fauzia Burke. All rights reserved.