Tips for Working and Managing Remotely
Coronavirus is forcing many people to work remotely. For some, this is a seamless transition but for many others, it can be difficult to implement. For 20 years our company had an office in Basking Ridge, NJ, and everyone worked together in one location. I loved being with the staff every day. I felt that the proximity allowed for a better exchange of ideas and made us a better team.
Then 5 years ago, my husband (and business partner) and I decided to move to San Diego. We planned to keep the NJ office and open a second location here in Southern California. Before we moved here, and right after Superstorm Sandy disrupted our lives for weeks, we decided to shift all staff to laptops and to make a plan for people to work at home during bad weather and when people felt too unwell to commute but not too unwell to work. It also allowed us to give our staff with babies and children the ability to adjust their workdays based on family needs.
Digital Self Audit
Back in 2016, publishing industry expert Mike Shatzkin opened Digital Book World by saying that publishers need to help authors in their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.” Today, some publishers do this but the majority do not.
Setting Realistic Goals for your Book
4 Digital Marketing Tools Every Author Should Learn
The days when authors could expect publishers to do all their marketing are long gone, but unlike others, I think that’s a good thing. The change has forced all of us to become more independent, and have the ability to build a long term relationship with our readers. Many authors still feel that they can farm their online marketing, as a PR and marketing firm I certainly advocate for authors to find expertise when they need it. However new digital tools and technologies, can help you save money for the day-to-day housekeeping. Learning these tools will help save you time and money and allow you more control over your brand.
Diversity in Book Publishing
Taking Risks in Publishing (and Life)
When it comes to book publishing, and life, the important thing is to set your goals, and then move forward...
5 Ways Today’s Authors Are Also Entrepreneurs
Entrepreneurs play many roles. Entrepreneurs are involved in every aspect of their business. Authors who want to be successful brand ambassadors and become known for their unique message wear many hats. There’s content creation (blogs, ebooks, tip sheets) product development (books, webinars, podcasts) as well as marketing (both online and off), sales and...
To Get the Life You Want You Have to Take Risks
How to Be Confident at Work Without Appearing Arrogant
I heard someone say once that there is a fine line between arrogance and confidence and I immediately thought: That's not true. There's a huge difference.
I feel some people exemplify the difference perfectly. Malala Yousafzai is confident enough to talk with world leaders and ask them to change their policies. Yet she never seems arrogant.
Why is this important? It's an important distinction because we like working with confident people, but we don't like engaging with arrogant people. A UCLA study concluded that likable people ask questions, are genuine and honest, don't seek attention, and smile (among other things). How people perceive you in your social channels can be very important in your career and business.
As the owner of a...
Digital Branding for Authors: When to start, What to do and Why it’s important
Start Early. Go Digital. Writing your book can be...
7 Ways to Overcome Your Fear of Public Speaking
As an owner of a digital marketing and publicity company, I am often asked to speak about publishing, marketing and entrepreneurial topics. It doesn’t matter if I am part of a panel of speakers, getting interviewed by the media, or...
5 Ways to Live Fearlessly in the New Year
The Age of the Specialists
Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your customers and clients when you are a specialist and not a generalist. The old saying that you can’t be all things to all people is true. Most of my clients today prefer to have a team of specialists—with specific strengths in which they excel—rather than a team of generalists. At my company, FSB Associates, we specialize in online...
Why Every Author Needs a Digital Marketing Advisor
I have put together a list of aspects of your marketing plan and the type of advice you need to market your book successfully. If you are a marketing savvy author, consider this a checklist for yourself if not, then think about who is giving you the advice you need:
Website Your digital marketing advisor should advise you on the best platform to use for your website, and work with a web...
Fauzia's Radio Show Interview
From the Chapelboro site: Fauzia Burke is sought after by America’s top authors like Sue Grafton for her expertise in internet book marketing. With experience launching more than 2000 books she knows what she is talking about. Fauzia shares with us what it takes to create your own brand and build a following. A great show for those thinking of starting their own business, upping their professional game, or trying to get their own book published.
Listen here: http://chapelboro.com/wchl/lifestyle-weekly/art-of-potential/november-1-2013-8/
5 Reasons Authors Should Blog
Having a digital marketing strategy is absolutely the best option in my biased opinion. Sure you can point to a few authors who don't do anything online and are still successful,...
How to End Every Day with Zero Emails
Every email is not Important All my emails are important, or so I thought. But what I realized is that every email is not important. Many of them are just disruptive. I made a choice not to...
18 Lessons in 18 Years
Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic.
That was it. I was in love. Two months later I quit a job and a company I loved to chase hyperlinks and surf the Internet. Thankfully Holt became my first client and so FSB Associates was launched. That was 18 years ago today. Wow. Will you believe me if I told you it felt like...
10 Important Stats for Authors
Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales December 2012 retail sales at indie bookstores were up 2.9 percent compared to December 2011, according to preliminary figures recently released by the Bureau of the Census. Source Continued growth of e-book consumption, which rose from 4 percent of unit sales in 2010 to 14 percent...
Best Marketing Options for Authors
As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks).
Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, etc. Paid is media that is bought. It includes ads: print, broadcast and online (banner and search). Earned is media that is gained through good publicity. If your goal is CREDIBILITY, publicity wins as the best option. Reviews and interviews will do more for your...