AI is Changing How Readers Find You—Here’s How to Stay Visible
by Fauzia Burke, in AI
, Book Marketing
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A few weeks ago, an author I work with asked why her book wasn’t showing up when she Googled it. She had a great website, an active social media presence, and even a handful of interviews lined up. “I feel like I’m doing everything right,” she said. “So why does it feel like I’m invisible?”
It’s a good question I’ve been thinking about a lot. The way people discover information online is shifting. It used to be all about having the right keywords in the right places. But AI-powered search engines don’t work that way anymore. They’re not just scanning websites; they’re paying attention to conversations. Who’s mentioning you? Who’s referencing your insights? Who’s talking about your book, even casually, in a newsletter or a podcast?
Just having a website or posting on social media isn’t enough for authors and publishers. AI search is looking for voices that stand out, names that keep showing up in discussions, and ideas people want to share.
So, how do you make sure you’re part of the conversation? The key is to be someone people want to quote and reference. Share unique insights that spark discussion. Post thoughtful takes on LinkedIn or contribute to industry newsletters. Show up on podcasts where your audience is listening. Make sure your voice is out there, not just on your platform but in spaces where people are already engaging.
This shift is good news for book professionals. AI search rewards original voices over generic content. With so much AI-generated fluff out there, what stands out now is personality, expertise, and perspective. The authors and publishers who will get noticed aren’t the ones following SEO tricks—they’re saying things people remember and repeat.
Instead of trying to “rank” online, focus on making an impact. Get involved in discussions. Share ideas people want to reference. Be present where your audience already is. The more you show up, the easier you’ll be to find.
© 2025 Fauzia Burke. All rights reserved.