“The book is filled with practical advice from a roster of experts that reads like a Who’s Who of publishing—S&S’s Judith Curr, Flatiron’s Bob Miller, and Crown’s Patty Berg. Burke places them all into a comprehensive and easy-to-follow narrative that aims to help prospective as well as seasoned authors manage their marketing plans and reach their goals.” – Publishers Weekly
“This is a useful guide for any authors wondering how to promote themselves online…. It would be a worthwhile volume for libraries that have an active writing community among their patrons, especially as it is specific to books.” – Library Journal
AI should be our collaborator, not our replacement.
Ethan Mollick professor at the Wharton School shares his insights on generative AI in his newsletter (which I highly recommend) called One Useful Thing. His take is always intriguing and thought-provoking. His perspectives, from educators to business executives, provide an extensive look at AI's capabilities and its current trajectory. As a book publishing professional, I believe it's essential to approach these insights from our industry's unique lens.
Marketing Your First Novel: My Advice for Authors
Releasing a novel can feel overwhelming, especially when it comes to marketing. With so many authors and books competing for attention, how do you make sure your book gets noticed? I recently spoke with a new author who was feeling anxious about her upcoming book launching here are some of my recommendations for marketing a new novel.
Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference
I recently attended an eye-opening conference on Artificial Intelligence: Revolution and Opportunity in Trade Publishing hosted by Publishers Weekly. I was grateful to be one of the speakers and excited to meet other like-minded folks in book publishing. As someone passionate about how artificial intelligence (AI) is transforming the world of books, it was incredible to learn from other forward-thinking industry folks. Organizers and hosts were Thad McIlroy and Peter Brantley who did a wonderful job curating topics and speakers that were interesting and exciting. Here are some of my key takeaways from the insightful sessions.
Elevate Your Book Titles and Descriptions with GPT-4 AI: A Friendly Guide to Effective Prompts
One of the best uses of AI for authors and book publishers is getting ideas for book titles and descriptions. However, when working with AI systems like GPT-4, crafting the right prompt is essential for achieving the best results. It's not just about asking a question—it's about asking it in a way that ensures the AI-generated content meets your needs and expectations. Let’s look at examples of creating effective prompts for book descriptions and titles, which is a great use of AI.
In the age of AI, who owns the copyright to a character in a book?
I am no lawyer, so I don’t know the answer to this question, but it is something to consider. Who owns the copyright to the Harry Potter characters? I know the obvious answer is J.K. Rowling, but with the popularity of AI, will that change? Two days ago, I wanted to send a motivational message to my daughter, and I thought it would be fun to do it as Mrs. Weasley from Harry Potter.
Since I am a huge ChatGPT fan, I used a prompt and let the AI write the message. It was also a way to test the prompt. (For those new to ChatGPT, a prompt is instructions to the AI. The better and more specific the prompt, the better the output)
Here’s the prompt I used: