Fauzia Burke

Entrepreneur . Book Publicist . AI Marketing Consultant . Author 

Fauzia Burke

Hi, my name is Fauzia Burke. I am a dedicated book marketing expert and founder of FSB Associates. With a passion for empowering authors, I've worked with bestsellers like Alan Alda, Arianna Huffington, and Deepak Chopra. Alongside my husband, John Burke, I co-founded Pub Site, a user-friendly platform for building author websites used by authors like Tom Clancy and Robin Cook. I offer practical marketing strategies for authors at all stages of their careers through personalized "power hour" sessions. As a lifelong tech nerd, I'm enthusiastic about harnessing the power of AI to shape the future of book marketing.

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Building Buzz: Strategies for Generating Pre-launch Excitement for Your Book

Building Buzz: Strategies for Generating Pre-launch Excitement for Your Book
by Fauzia Burke

Are you gearing up to launch your next book and want to ensure it makes a splash in the literary world? Building buzz before your book hits the shelves is crucial for its success. In today's competitive publishing landscape, creating pre-launch excitement can mean the difference between a book that languishes unnoticed and one that captures the attention of readers far and wide. Here are some proven strategies to help you generate buzz and anticipation for your upcoming release.

Reflecting on the Year: Leveraging AI for Authorial Insights

Reflecting on the Year: Leveraging AI for Authorial Insights
by Fauzia Burke

As we approach the year's end, authors often find solace in contemplating their creative journey—a sentiment I wholeheartedly share. In our digital age, the realm of AI opens up fascinating possibilities to deepen this introspection. Join me as we delve into how authors can harness AI to gain profound insights into their literary adventures throughout the year.

AI should be our collaborator, not our replacement.

AI should be our collaborator, not our replacement.
by Fauzia Burke

Ethan Mollick professor at the Wharton School shares his insights on generative AI in his newsletter (which I highly recommend) called One Useful Thing. His take is always intriguing and thought-provoking. His perspectives, from educators to business executives, provide an extensive look at AI's capabilities and its current trajectory. As a book publishing professional, I believe it's essential to approach these insights from our industry's unique lens.

Marketing Your First Novel: My Advice for Authors

Marketing Your First Novel: My Advice for Authors
by Fauzia Burke

Releasing a novel can feel overwhelming, especially when it comes to marketing. With so many authors and books competing for attention, how do you make sure your book gets noticed? I recently spoke with a new author who was feeling anxious about her upcoming book launching here are some of my recommendations for marketing a new novel.

Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference

Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference
by Fauzia Burke

I recently attended an eye-opening conference on Artificial Intelligence: Revolution and Opportunity in Trade Publishing hosted by Publishers Weekly. I was grateful to be one of the speakers and excited to meet other like-minded folks in book publishing. As someone passionate about how artificial intelligence (AI) is transforming the world of books, it was incredible to learn from other forward-thinking industry folks. Organizers and hosts were Thad McIlroy and Peter Brantley who did a wonderful job curating topics and speakers that were interesting and exciting. Here are some of my key takeaways from the insightful sessions.