“The book is filled with practical advice from a roster of experts that reads like a Who’s Who of publishing—S&S’s Judith Curr, Flatiron’s Bob Miller, and Crown’s Patty Berg. Burke places them all into a comprehensive and easy-to-follow narrative that aims to help prospective as well as seasoned authors manage their marketing plans and reach their goals.” – Publishers Weekly
“This is a useful guide for any authors wondering how to promote themselves online…. It would be a worthwhile volume for libraries that have an active writing community among their patrons, especially as it is specific to books.” – Library Journal
AI should be our collaborator, not our replacement.
Ethan Mollick professor at the Wharton School shares his insights on generative AI in his newsletter (which I highly recommend) called One Useful Thing. His take is always intriguing and thought-provoking. His perspectives, from educators to business executives, provide an extensive look at AI's capabilities and its current trajectory. As a book publishing professional, I believe it's essential to approach these insights from our industry's unique lens.
Marketing Your First Novel: My Advice for Authors
Releasing a novel can feel overwhelming, especially when it comes to marketing. With so many authors and books competing for attention, how do you make sure your book gets noticed? I recently spoke with a new author who was feeling anxious about her upcoming book launching here are some of my recommendations for marketing a new novel.
Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference
I recently attended an eye-opening conference on Artificial Intelligence: Revolution and Opportunity in Trade Publishing hosted by Publishers Weekly. I was grateful to be one of the speakers and excited to meet other like-minded folks in book publishing. As someone passionate about how artificial intelligence (AI) is transforming the world of books, it was incredible to learn from other forward-thinking industry folks. Organizers and hosts were Thad McIlroy and Peter Brantley who did a wonderful job curating topics and speakers that were interesting and exciting. Here are some of my key takeaways from the insightful sessions.
Elevate Your Book Titles and Descriptions with GPT-4 AI: A Friendly Guide to Effective Prompts
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One of the best uses of AI for authors and book publishers is getting ideas for book titles and descriptions. However, when working with AI systems like GPT-4, crafting the right prompt is essential for achieving the best results. It's not just about asking a question—it's about asking it in a way that ensures the AI-generated content meets your needs and expectations. Let’s look at examples of creating effective prompts for book descriptions and titles, which is a great use of AI.
In the age of AI, who owns the copyright to a character in a book?
I am no lawyer, so I don’t know the answer to this question, but it is something to consider. Who owns the copyright to the Harry Potter characters? I know the obvious answer is J.K. Rowling, but with the popularity of AI, will that change? Two days ago, I wanted to send a motivational message to my daughter, and I thought it would be fun to do it as Mrs. Weasley from Harry Potter.
Since I am a huge ChatGPT fan, I used a prompt and let the AI write the message. It was also a way to test the prompt. (For those new to ChatGPT, a prompt is instructions to the AI. The better and more specific the prompt, the better the output)
Here’s the prompt I used: