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There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet—you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time—what is a “must do” and what is a “might do”?
The Best Place to Promote Your Book is on the Web
by Fauzia Burke
Now more than ever, it’s important for authors to prioritize online publicity to promote their books. Due to the pandemic, bookstore events have canceled, traditional media is being cannibalized by coverage of the coronavirus, and speaking engagements have vanished overnight. As scary as it is, it looks like our “new normal” is going to change the way we think about book publicity for a long time to come.
What Makes a Successful Book Campaign?
by Fauzia Burke
One of the absolute best parts of my job is that I get to spend time talking with and meeting authors: amazing people who are truly passionate about their work. And while I work with writers across almost every subject area, one question remains the same, whether they are writing crime fiction or business self-help: What makes for a successful book campaign?
It’s a tough question, but one I’m going to try to answer here.
How to Drive Traffic to Your Author Website
by Fauzia Burke
As most of the world is sheltering in place due to Coronavirus, we are all spending more hours online than ever before. This is a good time for authors to spit and polish their websites and find new ways to get more readers. If you’ve been reading my blogs or have heard me speak, you know that I think every author needs a website in their own name, not the name of their current book. Remember, you need a website that is going to scale with you. But once you’ve taken the leap and set up your website, purchased your domain, and entered your basic book information…now what? How do you get people to your website? Here are 3 steps to make your website a success.
8 Digital Marketing Tips for Authors
by Fauzia Burke
When you’re an author, your only job is to write, right? Wrong. The reality of today’s publishing landscape is that authors not only need to be fantastic writers, they also need to be publicists, marketers, and overall cheerleaders for their books. But with all these extra hats an author needs to wear, how do you find the time? And where do you start? If you’re struggling to prioritize your digital marketing efforts, start with these 8 tips.
Book Promotion in the Time of Coronavirus
by Fauzia Burke
If you’re an author with a recently published or upcoming book, it’s time to regroup and assess the impact Coronavirus will have on your book promotional plans. Even if you’ve had to cancel scheduled events or planned media or promotions, there is still plenty you can do to help your book succeed. Most book tours at this time seem ill-advised. Even if you are willing to travel, you likely will not get much of an audience. TV, radio, and print media will be focusing on the news of the day, which is changing by the hour. By all accounts, the Coronavirus spread will get worse before it gets better, so you can expect this to dominate the news cycle for weeks and weeks.