Book Marketing

When it comes to building a community around your work, especially in the publishing world, we now have more tools than ever to make it happen. But with options comes decision fatigue. I’ve been thinking about the two big platforms—Patreon and Substack—and wanted to share my thoughts. If you’re like me, always balancing the desire to grow your business while experimenting with new things (hello, AI), knowing where to focus your energy can make all the difference. 
 

Marketing a book can feel like climbing a mountain in flip-flops—daunting, awkward, and at times wildly uncoordinated. But don’t worry! Enter the 4A’s Framework, a clever tool popularized by Dickie Bush. It breaks ideas into four simple categories: Actionable, Analytical, Aspirational, and Anthropological. Think of it as your go-to guide for making content creation easy, fun, and—most importantly—on target.
 

In today's digital age, authors are constantly seeking strategies to engage their readers and make their book launches stand out. One powerful tactic gaining traction is integrating exclusive bonus content with incentives for newsletter sign-ups. Let's delve into how this approach can propel your book launch to new heights:
 

Did you know that books often face rejection simply because the author isn't enthusiastic about marketing them? It's true. In the vast landscape of publishing, where countless stories vie for attention, marketing plays a pivotal role in ensuring your book doesn't get lost in the shuffle. But fear not, fellow writers, for this blog is dedicated to empowering authors like you to embrace the journey of promoting your work and letting it shine!

Are you gearing up to launch your next book and want to ensure it makes a splash in the literary world? Building buzz before your book hits the shelves is crucial for its success. In today's competitive publishing landscape, creating pre-launch excitement can mean the difference between a book that languishes unnoticed and one that captures the attention of readers far and wide. Here are some proven strategies to help you generate buzz and anticipation for your upcoming release.

Releasing a novel can feel overwhelming, especially when it comes to marketing. With so many authors and books competing for attention, how do you make sure your book gets noticed? I recently spoke with a new author who was feeling anxious about her upcoming book launching here are some of my recommendations for marketing a new novel.

I recently attended an eye-opening conference on Artificial Intelligence: Revolution and Opportunity in Trade Publishing hosted by Publishers Weekly. I was grateful to be one of the speakers and excited to meet other like-minded folks in book publishing. As someone passionate about how artificial intelligence (AI) is transforming the world of books, it was incredible to learn from other forward-thinking industry folks. Organizers and hosts were Thad McIlroy and Peter Brantley who did a wonderful job curating topics and speakers that were interesting and exciting. Here are some of my key takeaways from the insightful sessions.

When beginning your book marketing journey, it’s best to identify your audience and your goals first. Doing so will act as your "North Star" leading you in the right direction and keeping you on track. 

Let's talk about audience: What is the most common mistake authors make when marketing their book? From experience and asking my book marketing friends, the answer is clear: it’s thinking that their book is for everyone.