Book Marketing

Small is the New Big in Social Networking

Small is the New Big in Social Networking
by Fauzia Burke
Imagine you are hosting two birthday parties for yourself (I know it sounds indulgent, but go with it for now). At the first birthday party, you invite 50 people. Many of your guests bring friends and before you know it, there are 200 people in your living room you’ve never met. You end up being too busy to talk to anyone and ultimately ask yourself, who are all these people anyway? The silver lining is that everyone talks about how popular you must be.

At the second party, you invite 10 of your closest friends. You sit around a table, talk about old times, share laughs and there is enough food and drink to last hours.

Now that your marathon birthday weekend...

New Website Builder for Authors

New Website Builder for Authors
by Fauzia Burke
It’s surprising, but authors still ask me if they need a website. The short answer is, “Yes”. I know building and maintaining a website can sound like a daunting, time-consuming task. And if you’re still in the writing or editing process, you may think a website isn’t the best use of your time. But as I've said many times, authors should start building their platform/brand as soon as they have an idea for a book and a website is the foundation of your author brand. Besides, new tools like Pub Site make building and maintaining a professional website quick, easy, and inexpensive (more info on Pub Site below).

Not convinced? Here are five reasons why I think an author website is necessary.

1. Your readers want...

Beyond the Author Website: Other Arenas to Build Your Online Presence

Beyond the Author Website: Other Arenas to Build Your Online Presence
by Fauzia Burke
You’ve heard me say this before, and I’ll say it again: every author needs a dedicated website. But a website alone isn’t going to create the comprehensive online brand you need to successfully promote yourself and your books. A solid author brand encompasses many digital assets, including a blog, newsletter, and social media presence.

But there are some additional places to build your online brand that I find many authors forget about. Here are some of my favorites:

Amazon Author Central: Amazon’s Author Central is a great place to build out your online presence. You can post a longer biography, upload your author photo, and even set up a feed to your blog. This is a free resource I recommend all authors use....

7 Digital Tools to Help Make Your Days Run a Little Smoother

7 Digital Tools to Help Make Your Days Run a Little Smoother
by Fauzia Burke
At FSB Associates, we love trying new tools, especially those that help us save time. While there are countless digital tools that will help you work more efficiently, the list below represents my new favorites--those tools that we use on a regular basis. They’re fun, easy to use, and will make your days run a little smoother. And the best part--they’re all free.

Canva Ever struggle to create social media graphics that look professional and compelling? Then Canva is for you. Canva allows you to easily create beautiful designs and documents using a drag-and-drop feature. Choose from hundreds of graphics, with both free and paid options, and professional layouts to design consistently stunning graphics.

Animoto allows you to easily create videos to help...

The Publishing Timeline

The Publishing Timeline
by Fauzia Burke
When I first started my career in publishing, I was surprised to learn how long it took to publish a book. More often than not, it took more than 12 months for a book to be published--from the time a project was acquired until it was a finished book, on the shelves and ready for purchase--and that didn’t even include the time it took to write the manuscript! 20+ years later, much has changed in the industry, particularly with the advent of self-publishing and the ebook model, but one thing that hasn’t is the time it takes to bring a book to market, and much of this has absolutely nothing to do with the production process.

Many of those who...

IBPA Publishing University Workshop

IBPA Publishing University Workshop
by Fauzia Burke
Next week, I’ll be presenting at IBPA’s Publishing University in Portland, Oregon. While I speak to groups of authors and publishers on a regular basis, IBPA marks something new for me. For the first time, I’ll be conducting a full-day workshop for those looking to expand their online presence.

During the workshop, attendees will learn about online publicity, social media, email list building, developing a platform, and more, all with an eye toward creating a successful and sustainable plan. Throughout the course, attendees will build their own digital marketing and publicity plans, leaving empowered to to implement those plans when they return home. Think of it as a bootcamp of sorts.

Sessions include: 3 steps for building an online platform; elements of...

Keeping Your Newsletter Audience Engaged

Keeping Your Newsletter Audience Engaged
by Fauzia Burke
It’s very common for authors to come to me looking to build their online platforms. We know this is one of the key things publishers look at when deciding whether or not to purchase a book, particularly if you’re a first-time author and you don’t have a sales track. But where many people go wrong is by focusing only on social media presence and measuring success by the number of followers on Twitter and Facebook. Don’t get me wrong, these numbers are important. But I’ve said it before and I’ll say it again--your newsletter subscribers are far more important than your social media followers.

Think about it. It takes far more effort to subscribe to a newsletter--you’re not just clicking on...

2017 Marketing Trends, and How to Apply Them to Your Promotional Strategy

2017 Marketing Trends, and How to Apply Them to Your Promotional Strategy
by Fauzia Burke
The beginning of the year always brings the onslaught of trend pieces--what’s going to be hot in the coming year, and what you need to pay attention to. When it comes to promoting your book, it’s important to remember that not every “hot” new trend will be applicable to your strategy.

Here are the 2017 trends that I think will have the most impact on the publishing world:

Mobile: We now know that more people get their news from online sources than anywhere else. But beyond that, more content is now being viewed on mobile devices than on desktops. Make sure all your content is optimized for mobile viewing, and that it fits with this new “on the go” lifestyle. This...

Authors Helping Authors

Authors Helping Authors
by Fauzia Burke
If you’re like me, asking for favors is never easy--this is something I learned firsthand when I published my book. As an author, we are expected to generate pre-orders and reviews and buzz in social media. In order to get this buzz started, we need to ask our family and friends for help, and oftentimes that can be uncomfortable. So the best advice I have for you is to start filling that favor bank the moment you get a book contract. If you have done favors for others, it will be a lot easier to ask for favors when it comes time to start promoting your own book.

There are many ways authors can band together to help each other succeed....

5 Ways Today’s Authors Are Also Entrepreneurs

5 Ways Today’s Authors Are Also Entrepreneurs
by Fauzia Burke
Authors who view their online marketing strategy like entrepreneurs will likely have more success at building a community and will have more opportunities come their way. Opportunities like speaking, consulting, media interviews, teaching, hosting webinars and of course, selling books. Just like entrepreneurs, authors need to come up with ideas, identify their ideal audience, find that audience online and create an online presence that authentically builds their community.

Entrepreneurs play many roles. Entrepreneurs are involved in every aspect of their business. Authors who want to be successful brand ambassadors and become known for their unique message wear many hats. There’s content creation (blogs, ebooks, tip sheets) product development (books, webinars, podcasts) as well as marketing (both online and off), sales and...

BookExpo America 2016

BookExpo America 2016
by Fauzia Burke
Book Expo America is my favorite show of the year. I know people groan about going but I love it. It makes me feel part of an industry that I love. I get to see familiar faces and make new friends. Plus it's a giant room full of book people, who happen to be my favorite kind of people.

This year is even more special because for the first time I will be doing a book signing. My book, Online Marketing for Busy Authors was published on April 19th and my fabulous publisher Berrett-Koehler has arranged for a book signing at the Ingram booth on Friday. On the same day, I will be on a panel in the morning and will...

Supporting Authors in Online Marketing

Supporting Authors in Online Marketing
by Fauzia Burke
Mike Shatzkin said in his opening remarks at Digital Book World 2016, that publishers need to help authors with their marketing efforts.

“At the very least, every house should do a “digital audit” for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.”

He also wrote an important blog on his site called: When it comes to supporting authors in marketing efforts, no publisher has it right yet. I hear his point, in fact, it is the reason I wrote Online Marketing for Busy Authors. It is an introductory book for authors who have been dragging their online marketing feet. However, expecting publishers to be able to help...

Why Blogging Is More Important Than Ever For Authors

Why Blogging Is More Important Than Ever For Authors
by Fauzia Burke
Some authors groan at the thought of developing a long-term online marketing strategy for their books because it's yet another demand on their time. (Time they'd like to spend writing.) Extra time isn't something any of us have in ample supply so I totally understand. This is why I tell authors to select a few things that matter most to build their community and brand. For book authors in a competitive marketplace, the need to blog couldn't be higher. Despite ever-evolving social media, blogging remains a top priority for authors.

Let's take a closer look at some of the compelling reasons why you, as an author, need to blog.

Blogging is the foundation of your digital house. Consider your blog as the...

Promoting Your Book with Snail Mail

by Fauzia Burke
It is so important to start building buzz with your mailing list months before your book’s pub date. Doing this allows for advanced visibility and awareness for when your book is released. My book, Online Marketing for Busy Authors, will be published in April 2016 and in order to start grabbing people's attention, I started using physical postcards in January.    My publisher generously printed book postcards for me to use several months before the publication of my book. I was able to hand them out at conferences where I was speaking to get the word out as much as I can (San Diego Writer’s Conference in Jan 2016 and San Francisco Writer’s Conference in Feb 2016).    I also sent them in a Happy New Year mailing to friends...

Busy Authors Guide to Online Marketing

Busy Authors Guide to Online Marketing
by Fauzia Burke
How do you market your book and still have time to write? It's a challenge a lot of authors face. The scope of needing a website and a social media plan to market your book can seem overwhelming. You are faced with a myriad of choices and not a lot of extra time. Like many things that first appear daunting, it's not so bad once you begin. Let me walk you through the steps of getting started with your online marketing.

Start now. You don't need a completed manuscript to start promoting your ideas, building your platform or creating buzz for your book. Once you have an idea for your book, you can start the conversation online. Finding your audience and...

Fauzia Burke: Featured speaker at San Diego Central Library on 12/9

Fauzia Burke: Featured speaker at San Diego Central Library on 12/9
by Fauzia Burke
Writer's Forum: Effectively Represent Yourself and Your Book Whether you are new to writing or an experienced author, join Fauzia Burke, Susan McBeth, and Kathi Diamant for an interactive discussion to get tips on how to market yourself and your book.

Day: Wednesday, December 9th Time: 5:30 p.m. - 7:30 p.m. (Doors open at 5 p.m.) Place: San Diego Central Library @ Joan Λ Irwin Jacobs Common, Shiley Special Events Suite 9th floor

Space is limited so please RSVP RSVP: LibraryMarketing@SanDiego.gov





Presentations:  Online Marketing for Busy Authors   

Learn how you can raise awareness for your books and use online marketing, social media and your website to effectively promote your book.

Fauzia Burke is the founder and president of FSB Associates and author of Online Marketing for Busy Authors (coming in spring 2016). Prepare for Interviews, Readings,...

Please Help Title My Book

Please Help Title My Book
by Fauzia Burke
I am so thrilled to share some exciting news with you. I am writing a book which will be published by Berrett-Koehler Publishers (BK) in April 2016. It's a book on the only topic I know: Digital Marketing for Authors.

Since I am lucky enough to know a lot of smart book publishing people, BK and I wanted to try crowdsourcing the book title.

So would you please take this title survey (it only takes a few minutes) and let us know what you think. I will be very grateful for your time and advice.

Thank you my smart and savvy friends, Fauzia

Digital Branding for Authors: When to start, What to do and Why it’s important

Digital Branding for Authors: When to start, What to do and Why it’s important
by Fauzia Burke
Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book. I’ve worked in the book publishing industry my whole career and there’s one thing where we all (agents, publishers and publicists) can agree: the time to start building a relationship with your readers and listening to your audience is long before your book is published. You might think the most important thing is to actually write the best book possible (and it is) but at the same time you need to develop an audience if you want your book to sell well.

Start Early. Go Digital. Writing your book can be...

10 Things I Know for Sure About Book Marketing

10 Things I Know for Sure About Book Marketing
by Fauzia Burke
I am often asked what I know for sure in the book publishing, book marketing, and digital marketing industry. While there isn’t one magical formula for every author and every book, there are some specific steps you can take to carve out your niche, build your brand and create a community. You can’t just do social media. You have to combine your social media efforts with social networking. Social media is what we create and upload. It is a one-to-many communication approach. Social networking is about interacting and listening and it is successful when it’s done peer-to-peer. Create content to share, but make sure you are creating conversations as well. You can’t only post, you have to comment, read, listen, share...

The Age of the Specialists

The Age of the Specialists
by Fauzia Burke

Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your customers and clients when you are a specialist and not a generalist. The old saying that you can’t be all things to all people is true.  Most of my clients today prefer to have a team of specialists—with specific strengths in which they excel—rather than a team of generalists. At my company, FSB Associates, we specialize in online...