Book Marketing can feel overwhelming. Here I offer practical, doable ideas to promote your books.
Building Buzz: Strategies for Generating Pre-launch Excitement for Your Book
Are you gearing up to launch your next book and want to ensure it makes a splash in the literary world? Building buzz before your book hits the shelves is crucial for its success. In today's competitive publishing landscape, creating pre-launch excitement can mean the difference between a book that languishes unnoticed and one that captures the attention of readers far and wide. Here are some proven strategies to help you generate buzz and anticipation for your upcoming release.
Marketing Your First Novel: My Advice for Authors
Releasing a novel can feel overwhelming, especially when it comes to marketing. With so many authors and books competing for attention, how do you make sure your book gets noticed? I recently spoke with a new author who was feeling anxious about her upcoming book launching here are some of my recommendations for marketing a new novel.
Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference
I recently attended an eye-opening conference on Artificial Intelligence: Revolution and Opportunity in Trade Publishing hosted by Publishers Weekly. I was grateful to be one of the speakers and excited to meet other like-minded folks in book publishing. As someone passionate about how artificial intelligence (AI) is transforming the world of books, it was incredible to learn from other forward-thinking industry folks. Organizers and hosts were Thad McIlroy and Peter Brantley who did a wonderful job curating topics and speakers that were interesting and exciting. Here are some of my key takeaways from the insightful sessions.
Biggest Mistake Authors Make When Marketing Their Books
When beginning your book marketing journey, it’s best to identify your audience and your goals first. Doing so will act as your "North Star" leading you in the right direction and keeping you on track.
Let's talk about audience: What is the most common mistake authors make when marketing their book? From experience and asking my book marketing friends, the answer is clear: it’s thinking that their book is for everyone.
Social Media Stats All Authors Need to Know
Book Promotion in the Time of Coronavirus
10 Easy Steps for a Successful Book Launch
The Publishing Timeline
Many of those who...
Authors Helping Authors
There are many ways authors can band together to help each other succeed....
3 Elements of a Successful Online Platform
I believe there are three steps for developing a successful online brand. With my clients I use the following formula: Design + Engagement + Visibility = Success. Here they are, broken out:
Step 1: Design
Studies show that we judge a person in 1/10 of a second. I don’t think our visual branding is...
When a Publishing Expert Opens a Bookstore
Q. Why did you decide to open an independent bookstore?
A. There were a number of influences. Taking the long view, I think my whole career has been building to this. In the years I've spent in the book publishing industry as an editor and a literary agent, the core of my work has been finding ways to bring authors and readers together. The bookstore is the place where that happens.
The precipitating factors were that a) our nearest bookstore, a Barnes & Noble,...
How to Be Your Own Boss in Book Publishing
The topic has me thinking about the pros and cons...
6 Steps for Finding the Best PR Firm for You & Your Book
Most authors know that a public relations effort for their book is essential for their success. In order to have a campaign to promote their book comprehensively, many look to augment their publisher's efforts by hiring a PR agency. But how do you choose the right PR firm for your book? Here are six steps to help make that choice easier:
Step 1: Needs and Goals
Before you begin your search, think about your PR goals. What is it that you want? Do you want to be on TV? Do you want reviews in newspapers? Or, do you want to build exposure online? Whom do you want to reach? Do you know your target demographic? How long do you want...