Fauzia Burke

Book Publicist . Publishing Consultant . Entrepreneur . Speaker .  Author 
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Book Marketing can feel overwhelming. Here I offer practical, doable ideas to promote your books. 

How to Use Your Author Website to Sell More Books

How to Use Your Author Website to Sell More Books
by Fauzia Burke
As a publicist and marketer, I know that websites can be an invaluable marketing tool when promoting a book. Most authors know this too, but many don’t know how to get people to their sites, and more importantly how to sell more books. Here are some key points to keep in mind if you want to sell more books.

Biggest Mistake Authors Make When Marketing Their Books

Biggest Mistake Authors Make When Marketing Their Books
by Fauzia Burke

When beginning your book marketing journey, it’s best to identify your audience and your goals first. Doing so will act as your "North Star" leading you in the right direction and keeping you on track. 

Let's talk about audience: What is the most common mistake authors make when marketing their book? From experience and asking my book marketing friends, the answer is clear: it’s thinking that their book is for everyone.

Which Social Media Platforms Should I Use?

Which Social Media Platforms Should I Use?
by Fauzia Burke
No matter what you write or how you choose to publish, the majority of authors can agree on one thing: social media has redefined the way books are promoted. However, you can’t be present on all platforms, so which platform is right for you? I feel that the best platform for you is the one you enjoy the most. If you don’t enjoy being there, no one will follow you. It is far better for you to focus on one or two platforms that work for you then to spread yourself too thin by trying to be all things to all people.

Social Media Stats All Authors Need to Know in 2021

Social Media Stats All Authors Need to Know in 2021
by Fauzia Burke
There has been a large increase in social media presence this year. With Covid taking away other ways of networking, it is no surprise that more than half of the people in the world use social media as of July 2020. Most social media users select brands and find new products based on the recommendations of peers and friends. This makes social media a marketing powerhouse and instrumental in getting your books discovered.

How to Drive Traffic to Your Author Website

How to Drive Traffic to Your Author Website
by Fauzia Burke
As most of the world is sheltering in place due to Coronavirus, we are all spending more hours online than ever before. This is a good time for authors to spit and polish their websites and find new ways to get more readers. If you’ve been reading my blogs or have heard me speak, you know that I think every author needs a website in their own name, not the name of their current book. Remember, you need a website that is going to scale with you. But once you’ve taken the leap and set up your website, purchased your domain, and entered your basic book information…now what? How do you get people to your website? Here are 3 steps to make your website a success.

June 2021: Social Media Content Ideas

June 2021: Social Media Content Ideas
by Fauzia Burke
June is LGBTQ Pride Month. Love is love is love is love.

May 2021: Social Media Content Ideas for Authors with Hashtags

May 2021: Social Media Content Ideas for Authors with Hashtags
by Fauzia Burke
If ever there was a time to celebrate National Nurses Day, it is now.

April 2021: Social Media Content Ideas for Authors with Hashtags

April 2021: Social Media Content Ideas for Authors with Hashtags
by Fauzia Burke
April is National Poetry Month. Like most of America my new favorite poet is Amanda Gorman.

March 2021: Social Media Content Ideas for Authors with Hashtags

March 2021: Social Media Content Ideas for Authors with Hashtags
by Fauzia Burke
The National Potato Chip Day is just for me. March is Women’s History Month - Be sure to honor the women you admire.
 

3 Reasons Why Book Publicity is More Important Than Ever

3 Reasons Why Book Publicity is More Important Than Ever
by Fauzia Burke

PR does not sell books. There I said it. If you are doing PR because you think you’ll sell enough copies to get a return on that investment, you are setting yourself up for disappointment. Most PR firms will require a financial commitment of thousands of dollars a month, plus require a 3-6 month minimum engagement. You’d have to sell a lot of books to get that investment back. Yet, here I am telling you it’s a worthy investment.

Sell More Books Even During a Crisis

by Fauzia Burke

One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually their authors. Of course, publishers need to do all the things that work on scale—distribution, general marketing, publicity to mainstream publications, radio and TV. However, authors have a unique advantage. They bring their deep subject matter knowledge, professional networks, and local community connections to the table. All of these are more important than ever as we see disruption in the traditional sales and marketing channels due to coronavirus.

Lessons Learned in Business: The 25th Anniversary Edition

Lessons Learned in Business: The 25th Anniversary Edition
by Fauzia Burke
This year marks the 25th anniversary of FSB Associates. What started as a one-woman (me) shop from our spare bedroom has grown into a dream small business with a fabulous staff working around the country, and a roster of thousands of amazing clients. While our plans for a celebration at BEA had to be shelved and our planned parties in New Jersey and San Diego will have to wait, we are still thrilled that we’ve been able to celebrate such a milestone, albeit remotely.

What Makes a Successful Book Campaign?

What Makes a Successful Book Campaign?
by Fauzia Burke

One of the absolute best parts of my job is that I get to spend time talking with and meeting authors: amazing people who are truly passionate about their work. And while I work with writers across almost every subject area, one question remains the same, whether they are writing crime fiction or business self-help: What makes for a successful book campaign?

It’s a tough question, but one I’m going to try to answer here.

Black Lives Matter and Juneteenth

Black Lives Matter and Juneteenth
by Fauzia Burke
I am heartbroken over the murder of another Black person by police officers and the violent response by police against protestors. I stand with the victims of murder, violence, and oppression based on skin color and with those who are protesting for justice. Unless we as a country speak up, take responsibility for our past, acknowledge the present culture of injustice, and make a commitment to change, the list of Black lives lost to police brutality will never end. Black Healthcare Matters. Black Education Matters. Black Housing Matters. Black Voices Matter. And Black Lives absolutely Matter. Together we must support the Black community and speak out against the violence and racism.

The Best Place to Promote Your Book is on the Web

The Best Place to Promote Your Book is on the Web
by Fauzia Burke
Now more than ever, it’s important for authors to prioritize online publicity to promote their books. Due to the pandemic, bookstore events have canceled, traditional media is being cannibalized by coverage of the coronavirus, and speaking engagements have vanished overnight. As scary as it is, it looks like our “new normal” is going to change the way we think about book publicity for a long time to come.
 

8 Digital Marketing Tips for Authors

8 Digital Marketing Tips for Authors
by Fauzia Burke
When you’re an author, your only job is to write, right? Wrong. The reality of today’s publishing landscape is that authors not only need to be fantastic writers, they also need to be publicists, marketers, and overall cheerleaders for their books. But with all these extra hats an author needs to wear, how do you find the time? And where do you start? If you’re struggling to prioritize your digital marketing efforts, start with these 8 tips.

Book Promotion in the Time of Coronavirus

Book Promotion in the Time of Coronavirus
by Fauzia Burke
If you’re an author with a recently published or upcoming book, it’s time to regroup and assess the impact Coronavirus will have on your book promotional plans. Even if you’ve had to cancel scheduled events or planned media or promotions, there is still plenty you can do to help your book succeed. Most book tours at this time seem ill-advised. Even if you are willing to travel, you likely will not get much of an audience. TV, radio, and print media will be focusing on the news of the day, which is changing by the hour. By all accounts, the Coronavirus spread will get worse before it gets better, so you can expect this to dominate the news cycle for weeks and weeks.

Digital Life Worksheet for Authors

Digital Life Worksheet for Authors
by Fauzia Burke
We are living through unprecedented (can we retire this word already) times, and it is going to take all of us to get through it. Besides flattening the curve, this is a good time to get organized. At FSB, we are making contingency plans, and creating systems to ensure smooth sailing. Other than that, it is business as usual.
 

Digital Self Audit

Digital Self Audit
by Fauzia Burke

Back in 2016, publishing industry expert Mike Shatzkin opened Digital Book World by saying that publishers need to help authors in their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.” Today, some publishers do this but the majority do not.

8 Digital Tools to Try—Because at Least One of Them Will Change Your Life

8 Digital Tools to Try—Because at Least One of Them Will Change Your Life
by Fauzia Burke

The team at FSB Associates loves trying new tools, especially those that help us streamline our work and save us time. It seems there are new digital tools being released every week, but the list below showcases my new favorites. I use all of these tools on an almost-daily basis. They’re easy to use and will make your days run a little smoother. And for a digital nerd like me, they’re absolute fun.