10 Things I Know for Sure About Book Marketing

10 Things I Know for Sure About Book Marketing
by Fauzia Burke
I am often asked what I know for sure in the book publishing, book marketing, and digital marketing industry. While there isn’t one magical formula for every author and every book, there are some specific steps you can take to carve out your niche, build your brand and create a community. You can’t just do social media. You have to combine your social media efforts with social networking. Social media is what we create and upload. It is a one-to-many communication approach. Social networking is about interacting and listening and it is successful when it’s done peer-to-peer. Create content to share, but make sure you are creating conversations as well. You can’t only post, you have to comment, read, listen, share...

55 Digital Branding Tips for Authors

55 Digital Branding Tips for Authors
by Fauzia Burke
To help you navigate the digital marketing landscape and build your audience for your book, I put together a list of 55 things that can help you establish your brand over the long haul. You just may be surprised at how much you enjoy the journey of connecting with your readers and how building your brand is not as daunting as you might think.

  Start developing your brand and platform as soon as you have an idea for a book. Identify your values and interests to shape your brand. What’s your reason for being? Find an audience with like-minded interests. Reach out. It’s okay if some of the popular social media platforms aren’t right for your brand. Your time is precious; only spend...

7 Ways to Overcome Your Fear of Public Speaking

7 Ways to Overcome Your Fear of Public Speaking
by Fauzia Burke
People fear public speaking more than death. No one wants to make an embarrassing mistake—especially with rows of faces watching. Sure it can get your heart racing and your palms sweaty, but that doesn't mean your fear has to stop you. As author Brene Brown says, Courage starts with showing up and letting ourselves be seen. It may be difficult to overcome your fear of public speaking, but isn’t it worth it if you can help people by sharing your knowledge?

As an owner of a digital marketing and publicity company, I am often asked to speak about publishing, marketing and entrepreneurial topics. It doesn’t matter if I am part of a panel of speakers, getting interviewed by the media, or...

The Do's and Don’ts of Digital Marketing for Authors

The Do's and Don’ts of Digital Marketing for Authors
by Fauzia Burke
We all complain about social media because it takes so much time, but there is nothing we can do about it. It’s the way the world has changed and we have to adapt. Social media gives authors an unprecedented opportunity to build a brand and create community—especially with a plan for your digital marketing efforts. Here are some dos and don’ts as you create your digital marketing plan and embrace social media.

Don’t get attracted to the first shiny object.

I tend not to get attracted to the first shiny object online. I consider: Is it the right thing to do for my client? Will it be effective? Does it work? I like to look at it from every angle. Don’t do...

5 Ways to Live Fearlessly in the New Year

5 Ways to Live Fearlessly in the New Year
by Fauzia Burke
I love Theodore Roosevelt’s quote about the man in the arena. “It’s not the critic who counts.The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood. If we want to truly live, we have to get into the arena. We have to take risks, strive, stumble, sweat, and dare greatly.  Living fearlessly isn’t living without any fear; it’s just not letting your fears call the shots. Here are five ways to push your fears out of the way. 1. Work for yourself. When I had a thriving career in publishing, I decided to resign and start my own digital marketing business for authors. It was 1995 and I didn’t...

21 Ways to Give Back this Holiday Season

21 Ways to Give Back this Holiday Season
by Fauzia Burke
"Give yourself entirely to those around you. Be generous with your blessings. A kind gesture can reach a wound that only compassion can heal.”―Steve Maraboli

When you share small acts of kindness, you are giving back more than you might think. You spread cheer to someone else. You elevate your own mood. You inspire more giving. Giving can have a ripple effect. The recipient of your act of kindness benefits, and so do any witnesses. Oh, and you just may enjoy the feeling of giving so much that it turns into a giving spirit that lives on well past the holidays.

 

So here are some ideas: Call a friend you haven’t talked to all year. Spread good news about someone. Collect cans of food and...

The Age of the Specialists

The Age of the Specialists
by Fauzia Burke

Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your customers and clients when you are a specialist and not a generalist. The old saying that you can’t be all things to all people is true.  Most of my clients today prefer to have a team of specialists—with specific strengths in which they excel—rather than a team of generalists. At my company, FSB Associates, we specialize in online...

How to Give Someone User Access to Your Google Analytics

How to Give Someone User Access to Your Google Analytics
by Fauzia Burke

If you outsource your website analytics or you want someone on your team to be able to access your Google Analytics, here are the steps you need to take: Step 1                                                                    Sign in to your Google Analytics account at google.com/analytics. Step 2 Click on the website Analytics profile you'd like to invite a new user to under the "Account Home" section. Step 3 Click the "Admin" button. Step 4 Click the "Users" tab under the "Profiles" section, and then click the "+ New User" button. Step 5 Enter the email address of the user you'd like to invite, and click the radio button next to either User or Administrator. A user can view analytics data, while an administrator can make edits to the account. Step 6 Click the Create User button to complete...

Your Website and Google Analytics 101

Your Website and Google Analytics 101
by Fauzia Burke
As an author, you need to have a website so your readers and community can learn about you. In order to know if your website is attracting traffic and is working for you, take advantage of free Google Analytics and connect your website. Google Analytics can tell you so much information even at a glance. If you are new to Google Analytics here's a little overview to help you get familiar with the data you can collect and review. Google Analytics 101 Number of visits

Your number of visits is the number of times someone comes to your site. If the same person comes back more than once, that’s tracked as two visits.

Unique Visitors

The number of new people coming to your site....

Why You Should Connect Your Site to Google Analytics

Why You Should Connect Your Site to Google Analytics
by Fauzia Burke
If you can’t measure it, you can’t manage it. Or, what isn’t tracked can’t be improved. If you have a website, you have to know if it’s working for you. It’s important to know what specifically is working well so you can do more of it. It’s great if your mom is visiting your website, not so great if only your mom is visiting your website. The easiest and most effective way to track your website progress, and discover what’s resonating with your visitors is connecting your site to Google Analytics with a little bit of tracking code. Let’s take a look at some of the benefits of tracking your site’s Google Analytics.

Benefits of Google Analytics It’s free. Works well as...

Making My Case: Why Authors Need Websites

Making My Case: Why Authors Need Websites
by Fauzia Burke
I heard there's a rumor going around in book publishing that authors don't need websites. I kid you not, in 2014 I still hear people saying authors don't need a website. If it was a true rumor, many authors would exhale with relief. Who has the time to get a great website up, keep it updated with fresh content and still have coveted writing time? If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced? Here are five reasons why you've got to get your author website up.

1. Your readers want to learn...

Staying Connected: 10 Digital Marketing Tips for Busy Authors

Staying Connected: 10 Digital Marketing Tips for Busy Authors
by Fauzia Burke

Hopefully you’ve read Getting Started and Keep Going, my first 20 digital marketing tips for authors. Now it’s about staying connected. Branding isn’t about building something and then walking away. Your brand is a relationship you have with your community and something to invest in continually. It may sound daunting to stay digitally connected all the time, but a little effort can go a long way. And as an author, you have the hard part covered—you have content of value to share. Here is wave three of my digital branding tips for authors. 1) Start a Facebook business page. where you can converse regularly with your audience and build a sense of community. Begin by sharing content of value....

Ask Yourself these 14 Questions to Expertly Market Your Book

Ask Yourself these 14 Questions to Expertly Market Your Book
by Fauzia Burke

There’s really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their readers. Our new world of direct access to readers requires authors to spend more time and effort to get the word out about their books, but with that investment there is great reward. Authors are building community, making a difference and finding great joy in the process.

I own a digital publicity and marketing firm specializing in creating awareness for books and authors and I often hear from authors who feel overwhelmed...

Keep Going: 10 Digital Marketing Tips for Busy Authors

Keep Going: 10 Digital Marketing Tips for Busy Authors
by Fauzia Burke

Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market your book and build your brand as an author.

Here are ten more digital marketing tips for you. 1)  Connect to your purpose for writing your book. As author Seth Godin so aptly put it: “Build it and they will come” is...

Getting Started: 10 Digital Marketing Tips for Busy Authors

Getting Started: 10 Digital Marketing Tips for Busy Authors
by Fauzia Burke
You are an author. Your book is finished. Or you are still working away page by page. You wish your book would sell itself due to its sheer brilliance, but realistically, you know it’s going to take some leg work to market your book. You want to share your story and get your message out into the world, but with today’s endless list of social media sites and tools, you feel a little overwhelmed. You are faced with a myriad of choices and the one-word dilemma all of us share: time. How do you market your book and still have time to write?

If this sounds like you, you are not alone. It’s a common problem most authors face. Let me...

How to Engage Readers with Your Facebook Page

How to Engage Readers with Your Facebook Page
by Fauzia Burke
Just when you thought you were all set to promote your book on your website, I'm writing to you about making your Facebook fan page shine. Spending time on social media sites can feel like a time sink. I know, but there is a bright side. Your Facebook fan page (unlike a personal Facebook page) is accessible to everyone and the sooner you begin, the sooner you can build up your fan base. If you are new to using Facebook, you may want to read my blog on 8 Ways to Increase Engagement on Facebook first.

If you want to take your engagement to the next level, read on. As one of the top social media platforms, Facebook is a terrific...

11 Ways to Promote Your Book Year Round

11 Ways to Promote Your Book Year Round
by Fauzia Burke
I probably don't have to tell you that marketing your book is a year-round endeavor. Today's digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world . . . with an investment of your time, you can build your readership online. As you put together your digital marketing game plan, here are some ideas for you to consider.

1. Get a jumpstart. Build up excitement before your book comes out by talking about it on your social media pages. Talk about the process of writing. Share a quote or two from your book. Do a countdown. Create buzz about your book before it's even...

Why Every Author Needs a Digital Marketing Advisor

Why Every Author Needs a Digital Marketing Advisor
by Fauzia Burke
Today, every author needs a digital marketing advisor, or at least an experienced marketing advocate to protect their interests. This can be an agent, a marketing savvy friend or a digital marketing consultant, but the need is unquestionable and the development of your digital brand is essential for your book's success.

I have put together a list of aspects of your marketing plan and the type of advice you need to market your book successfully. If you are a marketing savvy author, consider this a checklist for yourself if not, then think about who is giving you the advice you need:

Website Your digital marketing advisor should advise you on the best platform to use for your website, and work with a web...

Living Wholeheartedly - An Experiment

Living Wholeheartedly - An Experiment
by Fauzia Burke
Last year the fabulous Seth Godin recommended an audio program by Brene Brown that changed me in so many profound ways. I consider that recommendation and then listening to the audio program one of the highlights of 2013. It is called The Power of Vulnerability and I can't recommend it more. Her work inspired me so much that I pinned her 10 Guideposts for Wholehearted Living on my bulletin board. Ms. Brown is a sociologist, and her guideposts are based on data and research. When she interviewed hundreds of people to do her research, she found a small group that was "shame resilient" and lived wholeheartedly. Her guideposts show us all how it's possible to live wholeheartedly, so I decided to...

FSB's Favorites of 2013

FSB's Favorites of 2013
by Fauzia Burke
As we wrap up 2013, we looked back at all of our projects throughout the year and rounded up our favorite book jackets, website designs, and FSB blogs.  

Favorite Book Covers Songs of Three Islands By Millicent Monks The House at the End of Hope Street By Menna van Praag The Mapmaker's War: A Legend By Ronlyn Domingue The Kennedy Half-Century By Dr. Larry J. Sabato The World Atlas of Street Art and Graffiti By Rafael Schacter Welcome Home, Mama and Boris by Carey Neesley with Michael Levin  

Favorite Website designs The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy Ted Kerasote, author of Pukka's Promise, Merle's Door and Out There Lois Metzger, author of A Trick of the Light August Turak, author of The Business Secrets of...