It Takes a Village to Promote a Book

It Takes a Village to Promote a Book
by Fauzia Burke
by Fauzia Burke

"Markets are conversations," said the authors of The Cluetrain Manifesto and it is still the number one thesis on their Web site. Social media allows you to have those conversations. When I wrote a Blog on Huffington Post called "It's 2010: You Really Need to be on Facebook", I was shocked by the response. In fact, Donna Fenn, author of Upstarts wrote on her Bnet blog that judging by the response, you'd think that I had asked people to walk around naked. It is surprising that anyone could still deny the benefits of social media for marketing.

Today's marketing is truly about conversations. So if you are going to spend the time and money marketing a product or service, you should think "will this...

12 Social Media Tools for Publicity

12 Social Media Tools for Publicity
by Fauzia Burke
by Fauzia Burke

The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I've compiled a list of 12 tools that lighten the social media workload at FSB, and I hope you find them helpful as well.

Blog Searches:

Blogpulse: You can search for a URL, name or topic. I think it gives good results for a given topic, even though I'm not always crazy about the results. However, every now and then...

8 Ways to Develop Better Relationships with Bloggers

8 Ways to Develop Better Relationships with Bloggers
by Fauzia Burke
By Fauzia Burke

When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you blacklisted.

So here are some tips to...

FSB Associates at Book Expo America 2011

FSB Associates at Book Expo America 2011
by Fauzia Burke
To celebrate 16 years of online publicity business, FSB founder and President, Fauzia Burke, has taken the company to the Javits Center in New York City to officially debut at this year's BookExpo America 2011. Being a recognized vendor at BEA is a big deal for FSB as it allows the company to better inform the public about its services and how they fit into the ever-changing publishing world which is right now abuzz with digital technologies. The online component of book publicity has become an integral process of today's successful branding and marketing campaigns and FSB is proud to be at the forefront of this movement. See Fauzia's BEA digital marketing presentation online if you missed it at the...

The Six Elements of Digital Marketing Success for Authors

The Six Elements of Digital Marketing Success for Authors
by Fauzia Burke
by Fauzia Burke

There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term. Website -- A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it is updated regularly and is current. Use your site as a platform for all other activities. Post your blog and photos along with links to your social networks. Always remember your audience when developing content. If a person cares enough to come to your site, you need to make...

Personal Branding Advice for Authors

Personal Branding Advice for Authors
by Fauzia Burke
by Fauzia Burke

With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author.

Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, "What's in it for me? Why should I invest in building my brand online?" The most important element of a personal brand is that it helps you be yourself and stand out from the crowd. After all, there is no competition for you.

The essential elements of personal brand development include: web publicity, blogs, syndicating content for guest blogs, Facebook, Twitter, LinkedIn and YouTube.  The benefits of...

Get Caught Reading

Get Caught Reading
by Fauzia Burke
In celebration of Get Caught Reading Month, FSB Associates is proud to announce the launch of the newly redesigned Get Caught Reading Web site. We have been an active sponsor of the web site since 2004, and decided it was time for a facelift. The new site has updated technology, a more contemporary design, and features the Libraries Matter author videos by such authors as Sebastian Junger, Jessica Harper, Garrison Keillor, and more. We're happy to volunteer our efforts for the Association of American Publishers to show our commitment to literacy.

Get Caught Reading is a nationwide campaign to remind people of all ages how much fun it is to read. May is Get Caught Reading month, although the campaign is promoted throughout the year....

Twitter Tools for Tweeting

Twitter Tools for Tweeting
by Fauzia Burke
by Ken Ishii

If you made the big step into the microblogging world of Twitter, then you deserve a good pat on the back.  News of Twitter’s utility as an information speedway during international crises and the platform’s ability to ignite publicity wildfire have made headlines worldwide.  It’s quite obvious that you’ve added an incredibly versatile and powerful instrument to your PR arsenal.

So your account is set. You uploaded your favorite profile picture, crafted a sharp bio, splashed your background with eye-catching graphics, added like-minded users to your following list, and even posted fully-loaded tweets complete with searchable hashtags, user handles, and shortened urls that link to your web site or blog. Well done.

By now you might have realized that Twitter,...

Life Books For Finding Your..Self

Life Books For Finding Your..Self
by Fauzia Burke
So focused in our day to day work we often overlook the big picture that surrounds our lives. When it hits though, the realization of our existence conjures difficult questions. Who am I? Where am I going? What am I doing all of this for? This week we’re shining a light on four books that awaken sleeping souls to worlds both within and around the self in their own unique ways.

Transitions: How Women Embrace Change and Celebrate Life by Abigail Brenner

Abigail Brenner, M.D., author of Transitions: How Women Embrace Change and Celebrate Life, is a board certified psychiatrist currently in private practices as well as an ordained interfaith minister who helps people design, create, and perform personally meaningful rituals. She...

Developing Your Digital Marketing Blueprint

Developing Your Digital Marketing Blueprint
by Fauzia Burke
by Fauzia Burke

Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along. Assess Your Situation - This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what's working and what's not. Take a snapshot of where you stand. Think of the following questions: how well is my website working for my goals? Do I have email addresses of my customers? How many fans or followers do I have on Facebook or Twitter?When you are assessing your website, look over the traffic numbers....

Making It In America

Making It In America
by Fauzia Burke
What does it take to make it in America? There are so many business, economic, social, and cultural conditions to consider and arguments to be settled to know where to even begin. But the following books will get you on the path to understanding what makes this nation tick and who’s tugging at what ropes so that you can decide for yourself how you’re going to live within one of the most colorful nations in the world.

Divinity of Doubt: The God Question by Vincent Bugliosi

Vincent Bugliosi, whom many view as the nation's foremost prosecutor, has successfully taken on, in court or on the pages of his books, the most notorious murderers of the last half century - Charles Manson, O.J....

Social Networking Importance

Social Networking Importance
by Fauzia Burke
By Fauzia Burke

We recently posted a Twitter basics blog post that covered the fundamental parts of tweeting that many beginners find confusing. Well, the response has been quite positive and a few of our clients have expressed an interest in knowing whether or not social networking was really worth the extra effort for authors. The overall answer is yes. We’re getting to a point today where authors are thought to be behind the curve if social media tools are not being equipped. Does that mean it’s too late for those who haven’t taken their campaigns online? To that we say no. And to help those who have not adopted social media skills yet, we have decided to share why an...

Twitter Tweet Anatomy

Twitter Tweet Anatomy
by Fauzia Burke
by Ken Ishii

For authors, Twitter is an incredible platform for promoting not only your book(s), but publicizing you - as an author, as an expert, as a person.  Twitter gets compared to Facebook and texting when, really, it’s a social networking platform unlike anything out there.

There are millions of people on Facebook and it’s the top social networking service for good reason.  Using Facebook is a great way to connect with friends, family, and people that have decided to “like” you.  But if you’re looking for new users to introduce your book to, it can take a great deal of time and effort to get outsiders to visit and interact on your page.

Using Facebook is arguably becoming one of the...

Looking for Balance in a 24/7 World

Looking for Balance in a 24/7 World
by Fauzia Burke
By Fauzia Burke

It is not uncommon for me to get business e-mails at 6:30 a.m. or 12:00 midnight. Until recently, it was also not uncommon for me to answer them. However, this year for my birthday I've decided to give myself the gift of balance.

We live in a culture of 24/7 work and it has become normal to many of us. We have raised the expectation of availability to a point that is unhealthy. Recently, a potential client wrote to me on a Saturday, then wrote back on Sunday wondering why I had not e-mailed him back. Another prospective client emailed me at 10:30 on a weeknight and by 8:30 the next morning had written again, a little frustrated, asking...

2010 Social Media Stats and Insight

2010 Social Media Stats and Insight
by Fauzia Burke
Happy New Year to everyone out there. Hope you had an enjoyable, safe and sound holiday with all your loved ones.

Now that “2K10” is set tidily in our past, a collection of social media reports and statistics detailing top trends from last year have surfaced to help anyone lost at digital sea get back on route to where the online action is. Now that there are over 300 social media services vying for your time, it’s wise to know where the pack is heading. Hopefully you’ll find the information below helpful when planning your social branding or marketing strategies from here and into the rest of the year.

Facebook

As reported by AddThis, a social sharing service, Facebook continues to lead the...

Study: Twitter Chatter Sells Books, Sometimes

Study: Twitter Chatter Sells Books, Sometimes
by Fauzia Burke
By Fauzia Burke

Recently, two Hewlett Packard scientists developed an algorithm that projected movie sales with 97% accuracy based on Twitter chatter alone. Inspired by this and other recent social media studies, my staff and I decided to conduct some social media research of our own to see if Twitter chatter sells books.

As promised in my previous post, I would like to share the preliminary findings of our research based on the perceived correlation between Twitter chatter and Amazon rankings. First, we began exploring the types of social media search tools that are now available. We discovered some fantastic applications, such as Addictomatic and Topsy, but eventually chose TweetReach to conduct our research. TweetReach searches Twitter chatter, allowing you to see how many tweets...

Social Networking Your Brand

Social Networking Your Brand
by Fauzia Burke
by Ken Ishii

It’s not enough to rely on traditional marketing platforms today. There’s a shift in both habit and attitude that is making “push” sales a thing of the past. Our time is being stretched around a stack of new tools and technologies leaving us with less room for fast-fading television, newspapers, and magazines. To compensate for lost time, consumers and sellers alike are budgeting their minutes strategically. That means passing on activities that require physical interaction in favor of virtual interaction using devices like computers and mobile phones that are tethered to the modern lifestyle.

Understandably, people choose to “unplug” from time to time, falling back on activities away from the Internet, but these are moments when most can’t...

RIP Hardcovers ... Long Live the Kindle

RIP Hardcovers ... Long Live the Kindle
by Fauzia Burke
By Fauzia Burke

I wonder if manufacturing hardcover books makes sense anymore? In talking with fellow publishing friends, we agree that the current publishing model is not ideal. For example, selling books essentially on consignment, taking huge returns, giving advances that don't earn out, not having enough marketing dollars, all create huge challenges to the current model. The biggest threat to this model is not the e-book or the Internet, it is the hardcover book.

As a Kindle user I am noticing more and more that I am no longer buying hardcover books. I recently realized that I may never need to buy a hardcover book again, and this is shocking to me! I love books! My husband and I are "book...

'You Gotta Be In It To Win It'

'You Gotta Be In It To Win It'
by Fauzia Burke
From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route and sell steadily for years, and yes, there are some that don't sell well at all. We--publishers, marketers, authors--can make the same effort for both kinds of books and yet some books resonate with buyers better and more quickly than others. Why is that?

As much as I would love to say, "I know the answer," or "I guarantee your book will be #1 on Amazon if you hire us" it's just not possible. We have worked on many books that...

There Is No Competition for 'YOU'

There Is No Competition for 'YOU'
by Fauzia Burke
by Fauzia Burke

With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author.

Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, "What's in it for me? Why should I invest in building my brand online?" The most important element of a personal brand is that it helps you be yourself and stand out from the crowd. After all, there is no competition for you.

The essential elements of personal brand development include: web publicity, blogs, syndicating content for guest blogs, Facebook, Twitter, LinkedIn and YouTube.  The benefits of...