Book Marketing can feel overwhelming. Here I offer practical, doable ideas to promote your books.
Author Branding
Cultivating Super Fans with eNewsletters
by Fauzia Burke
Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your "Super Fans." They are the ones who have given you permission to show up in their inbox. That invitation is very valuable.
Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, "oh I don't do that." She's right we don't do that, unless we are Super Fans or the author/company is providing something of value.
Super Fans are the people who pre-order your books, are the first in line to buy your products, and recommend you...
Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, "oh I don't do that." She's right we don't do that, unless we are Super Fans or the author/company is providing something of value.
Super Fans are the people who pre-order your books, are the first in line to buy your products, and recommend you...