Digital Life Worksheet for Authors
8 Digital Marketing Tips for Authors
Tips for Working and Managing Remotely
Coronavirus is forcing many people to work remotely. For some, this is a seamless transition but for many others, it can be difficult to implement. For 20 years our company had an office in Basking Ridge, NJ, and everyone worked together in one location. I loved being with the staff every day. I felt that the proximity allowed for a better exchange of ideas and made us a better team.
Then 5 years ago, my husband (and business partner) and I decided to move to San Diego. We planned to keep the NJ office and open a second location here in Southern California. Before we moved here, and right after Superstorm Sandy disrupted our lives for weeks, we decided to shift all staff to laptops and to make a plan for people to work at home during bad weather and when people felt too unwell to commute but not too unwell to work. It also allowed us to give our staff with babies and children the ability to adjust their workdays based on family needs.
Digital Self Audit
Back in 2016, publishing industry expert Mike Shatzkin opened Digital Book World by saying that publishers need to help authors in their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.” Today, some publishers do this but the majority do not.
Cleaning Up Your Social Media Feed
I’ve always been a fan of social media, particularly for authors. Platforms like Facebook or Twitter allow you to connect with a group of fans, share events and photos, and keep followers updated on the latest news in your publishing journey. It can be a great way to easily keep in touch with a large group.
But in recent years, my personal feeds have become overwhelmed with inflammatory political messages and content from people I haven’t seen (or frankly, thought about) in years. It’s all become too much of a distraction. So, preparing for an election that promises to be insane, I’ve decided 2020 is the year to clear out my social media feeds. If you’re the type of person who is always adding friends, accepting requests from acquaintances, and adding news sites and brands to your feeds, but never removing anyone, it might be time for you to do the same.
Zen Habits to Practice on Social Media
For busy authors, once laborious tasks are completed in just a few seconds. Yes, it’s true, social media helps us get more exposure and attention for our businesses and books, it directs traffic to our sites, and it builds personal bonds with our readers, clients and colleagues. However there is a dark side, too.
7 Digital Tools to Help Make Your Days Run a Little Smoother
Canva Ever struggle to create social media graphics that look professional and compelling? Then Canva is for you. Canva allows you to easily create beautiful designs and documents using a drag-and-drop feature. Choose from hundreds of graphics, with both free and paid options, and professional layouts to design consistently stunning graphics.
Animoto allows you to easily create videos to help...
Taking Risks in Publishing (and Life)
When it comes to book publishing, and life, the important thing is to set your goals, and then move forward...
5 Ways to Manage Stress this Holiday Season
How to End Every Day with Zero Emails
Every email is not Important All my emails are important, or so I thought. But what I realized is that every email is not important. Many of them are just disruptive. I made a choice not to...
Cultivating Super Fans with eNewsletters
Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, "oh I don't do that." She's right we don't do that, unless we are Super Fans or the author/company is providing something of value.
Super Fans are the people who pre-order your books, are the first in line to buy your products, and recommend you...
10 Important Stats for Authors
Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales December 2012 retail sales at indie bookstores were up 2.9 percent compared to December 2011, according to preliminary figures recently released by the Bureau of the Census. Source Continued growth of e-book consumption, which rose from 4 percent of unit sales in 2010 to 14 percent...
7 Ways to be Effective on LinkedIn
All social networking venues are not created equal. Each has its own identity. What works on Facebook may not work on LinkedIn or on Twitter. While you can use all social media platforms for an integrated approach to market your book or business, you have to know your audience. The LinkedIn audience is where professionals connect and help each other to be effective, productive and successful. LinkedIn is a great way to build your network, relationships and your personal brand, but in order to do it effectively, you have to use LinkedIn in a professional manner. Here are 7 ways effective:
Stay professional. If you wouldn't put it on your resume, in your portfolio or say it in an...
New Marketing Mantra: Assess, Delete and Respond
Imagine if you opened your inbox, and saw only one email. Imagine if you only got a new one when you answered the current one. Without knowing how many emails you have in total you would take the time and respond with great care. Now imagine you open your inbox and get 200 emails (like most of us). Your process would have to be different. You would have to quickly assess what gets deleted, what can wait, and which emails are top priority. You should approach your job in the same way. Look at everything that needs doing, then assess, delete and respond.
It seems to me that the days of over designing, over thinking, and over obsessing are...
Wanna Be Successful? Make a Do-Not-Do List
As women entrepreneurs, we often take on more than we can handle. Often the "to-do" lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I freed up my time and energy to focus on my most important priorities. Now anything that comes between me and my priorities goes on my Do-Not-Do List.
Don't do the same old thing. Stop doing the same old thing if it isn't working. Almost every small business owner says that they need to figure out how to accomplish more in a day, but then we...
Plenty of the year...
10 Skills to Thrive in PR Learned from Reality TV
PR Is Stressful, But You Don't Have to be a Stress Monster
11 Social Media Tools for Publicity
The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I've compiled a list of 12 tools that lighten the social media workload at FSB, and I hope you find them helpful as well.
Blogpulse: You can search for a URL, name or topic. I think it gives good results for a given topic, even though I'm not always crazy about the results. However, every now and then...
8 Ways to Develop Better Relationships with Bloggers
When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you blacklisted.
So here are some tips to...