Fauzia Burke

Author, Marketer, Consultant and Speaker

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Lifestyle

Living Life Authentically

Living Life Authentically
by Fauzia Burke
So often we, as women, have been taught that somehow there is a good and a bad way to be. There is a way to be a good sister, a good mother, a good daughter, a good wife, a good colleague, a good friend. With all these expectations of being good (which is different than doing good), it’s only natural for us to trip up and feel badly about ourselves. After all who set up the criteria for the good and the bad, anyway?

Connection. That’s the word of the year.

Connection. That’s the word of the year.
by Fauzia Burke
We live in a hectic, digital, social media-fueled world. Our days are filled with messages, content, shares, and the occasional meme. It’s no wonder that many of us forget to stop and connect with the person on the other side. Consider this: when was the last time you asked yourself, “Who is the person behind this retweet?” You might have 2,000 friends on Facebook, but what impact do they have in your real life? If you saw them on the street, would you even stop to say hello?

To Get the Life You Want You Have to Take Risks

To Get the Life You Want You Have to Take Risks
by Fauzia Burke
Brene Brown’s insights have really resonated with me over the past few years. Being bold and brave isn’t always easy, but to get to the life you want, I think it’s necessary. If you've been feeling like you're just sitting and waiting for the perfect time, or for permission, I say to you: You can do this. You can take a chance. There is never the perfect time or the ideal situation. It’s always a risk. I share a few lessons I’ve learned from the risks that I’ve taken in my life on Maria Shriver.

5 Ways to Create Happier, More Meaningful Days

5 Ways to Create Happier, More Meaningful Days
by Fauzia Burke
Originally appeared on Huffington Post

We do our best work, when we love what we do. As the owner of a online marketing and publicity firm that helps authors promote their books and brands, I've had a lifelong love affair with books. Helping authors share their message is my passion. Reading just one book (okay, even just one powerful sentence) can change your life.

Recently I read Are You Fully Charged? The 3 Keys to Energizing Your Work and Life by Tom Rath* and watched the new documentary Fully Charged, and I immediately made some tweaks in how I go about my day. I read Tom's book StrengthsFinder 2.0 many years ago and it helped me uncover my individual strengths. His new...

5 Ways to Live Fearlessly in the New Year

5 Ways to Live Fearlessly in the New Year
by Fauzia Burke
I love Theodore Roosevelt’s quote about the man in the arena. “It’s not the critic who counts.The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood. If we want to truly live, we have to get into the arena. We have to take risks, strive, stumble, sweat, and dare greatly.  Living fearlessly isn’t living without any fear; it’s just not letting your fears call the shots. Here are five ways to push your fears out of the way. 1. Work for yourself. When I had a thriving career in publishing, I decided to resign and start my own digital marketing business for authors. It was 1995 and I didn’t...

21 Ways to Give Back this Holiday Season

21 Ways to Give Back this Holiday Season
by Fauzia Burke
"Give yourself entirely to those around you. Be generous with your blessings. A kind gesture can reach a wound that only compassion can heal.”―Steve Maraboli

When you share small acts of kindness, you are giving back more than you might think. You spread cheer to someone else. You elevate your own mood. You inspire more giving. Giving can have a ripple effect. The recipient of your act of kindness benefits, and so do any witnesses. Oh, and you just may enjoy the feeling of giving so much that it turns into a giving spirit that lives on well past the holidays.

 

So here are some ideas: Call a friend you haven’t talked to all year. Spread good news about someone. Collect cans of food and...

Living Wholeheartedly - An Experiment

Living Wholeheartedly - An Experiment
by Fauzia Burke
Last year the fabulous Seth Godin recommended an audio program by Brene Brown that changed me in so many profound ways. I consider that recommendation and then listening to the audio program one of the highlights of 2013. It is called The Power of Vulnerability and I can't recommend it more. Her work inspired me so much that I pinned her 10 Guideposts for Wholehearted Living on my bulletin board. Ms. Brown is a sociologist, and her guideposts are based on data and research. When she interviewed hundreds of people to do her research, she found a small group that was "shame resilient" and lived wholeheartedly. Her guideposts show us all how it's possible to live wholeheartedly, so I decided to...

5 Ways to Manage Stress this Holiday Season

5 Ways to Manage Stress this Holiday Season
by Fauzia Burke
Holidays can be a stressful time. Every time I am in a parking lot of a shopping mall and see people fighting over the last parking spot, I think we need to all remember this is supposed to be a joyous time. I have discovered 5 ways that keep myself less stressed and I hope they help you too: 1. Gratitude. November is the month for showing gratitude. The holiday season reminds people to take stock. You are more likely to read or write gratitude posts or tweets. Maybe your family members share what they are grateful for around the Thanksgiving dinner table. I love seeing people cultivate gratitude because it leads to so many wonderful, positive things. I am passionate...

Married to Your Work: How to Be in Business with Your Spouse

Married to Your Work: How to Be in Business with Your Spouse
by Fauzia Burke
"The secret of a happy marriage is finding the right person. You know they're right if you love to be with them all of the time." -- Julia Child

My husband and I were both working in the publishing industry 18 years ago when I had an idea to start my own business. I wanted to promote books online. I left a great job to follow my interests, but thankfully, my past employer became my first client. Within a year of starting FSB Associates, I had more work than I could do alone, so my husband took a huge leap of faith and quit his job to join me. Together we built a niche service company creating online awareness for books...

4 Ways to Cultivate Gratitude Everyday

4 Ways to Cultivate Gratitude Everyday
by Fauzia Burke
"I don't have to chase extraordinary moments to find happiness -- it's right in front of me if I'm paying attention and practicing gratitude." -- Brene Brown

Recently I read Brene Brown's book, Daring Greatly: How the Courage to be Vulnerable Transforms the Way We Live, Love, Parent and Lead, and it had quite an impact on me. In her book, she listed her 10 Guideposts of Wholehearted Living, and I decided to look into each one to make sure I'm living wholeheartedly. I found that I am lacking a little bit in many of her guideposts, but if there was one where I felt entirely confident it was number four: Cultivating Gratitude and Joy.

I know we are all busy and...

How to End Every Day with Zero Emails

How to End Every Day with Zero Emails
by Fauzia Burke
Email has taken over our business day as well as nights and weekends. I made a promise to myself at the start of this year to end everyday with 0 emails in my in-box. At first I thought it was impossible, but as time went on I not only learned to manage email more efficiently, I took charge on my day and got a lot more done. So in case you are looking to free yourself from the in-box overload, here's how I do it:

Every email is not Important
 All my emails are important, or so I thought. But what I realized is that every email is not important. Many of them are just disruptive. I made a choice not to...

18 Lessons in 18 Years

18 Lessons in 18 Years
by Fauzia Burke
By Fauzia Burke

Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic.

That was it. I was in love. Two months later I quit a job and a company I loved to chase hyperlinks and surf the Internet. Thankfully Holt became my first client and so FSB Associates was launched. That was 18 years ago today. Wow. Will you believe me if I told you it felt like...

New Marketing Mantra: Assess, Delete and Respond

New Marketing Mantra: Assess, Delete and Respond
by Fauzia Burke
By Fauzia Burke

Imagine if you opened your inbox, and saw only one email. Imagine if you only got a new one when you answered the current one. Without knowing how many emails you have in total you would take the time and respond with great care. Now imagine you open your inbox and get 200 emails (like most of us). Your process would have to be different. You would have to quickly assess what gets deleted, what can wait, and which emails are top priority. You should approach your job in the same way. Look at everything that needs doing, then assess, delete and respond.

It seems to me that the days of over designing, over thinking, and over obsessing are...

Wanna Be Successful? Make a Do-Not-Do List

Wanna Be Successful? Make a Do-Not-Do List
by Fauzia Burke
by Fauzia Burke "Deciding what not to do is as important as deciding what to do." -- Steve Jobs

As women entrepreneurs, we often take on more than we can handle. Often the "to-do" lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I freed up my time and energy to focus on my most important priorities. Now anything that comes between me and my priorities goes on my Do-Not-Do List.

Don't do the same old thing. Stop doing the same old thing if it isn't working. Almost every small business owner says that they need to figure out how to accomplish more in a day, but then we...

September Resolutions

September Resolutions
by Fauzia Burke
Every year September gives me a second start to the year. My kids go back to school and the summer fog lifts from my mind. It's usually a great time for me to get some stuff done. So like my kids, I buy some school supplies: an inspiring journal, a new calendar and my favorite pens. Unlike January when the temperatures are almost the same as December and February, September actually feels like a shift as we transition from warm summer days to cool crisp autumn days (at least we do here on the East coast). This is one of the most productive months for me and I take full advantage of it by setting September resolutions.

Plenty of the year...

10 Skills to Thrive in PR Learned from Reality TV

10 Skills to Thrive in PR Learned from Reality TV
by Fauzia Burke
I have a confession to make. My guilty pleasure is reality competition shows like Project Runaway, Top Chef and Amazing Race. I know I am not alone because all these shows have seen years of success and ratings. Recently, I thought working in PR is a lot like being a candidate in a reality competition: same pressures, same deadlines, same high expectations. I also noticed that there are some common skills between...

PR Is Stressful, But You Don't Have to be a Stress Monster

by Fauzia Burke
I have seen PR people stressed out, screaming, sending emails in all caps, and worse. A new study puts public relations as number seven on the top 10 most stressful professions. As a public relations executive, of course I have days that are stressful, but I don't think that has to make the entire profession stressful. Some of our industry's drama may be self-induced. According to a recent article by Rob Biesenbach, some people take a "perverse pride...

Steve Jobs Makes Me Better

Steve Jobs Makes Me Better
by Fauzia Burke
by Fauzia Burke

Steve Jobs stepped down as the CEO of Apple on Aug. 24, 2011, and if you read the news on Twitter first, then you also saw the millions of tweets thanking him and feeling sad at the news of his departure. Think about that for a minute: we, the people, were thanking the CEO of a company for making us better.

Most of us don't even know the CEOs of companies, but we know Steve Jobs. We know him because he was always on our side. His decisions about design, beauty and elegance were not about technology; they were about us.

Apple makes great products, but I was not always a Mac fan. Actually, until 2007, I was a...

Looking for Balance in a 24/7 World

Looking for Balance in a 24/7 World
by Fauzia Burke
By Fauzia Burke

It is not uncommon for me to get business e-mails at 6:30 a.m. or 12:00 midnight. Until recently, it was also not uncommon for me to answer them. However, this year for my birthday I've decided to give myself the gift of balance.

We live in a culture of 24/7 work and it has become normal to many of us. We have raised the expectation of availability to a point that is unhealthy. Recently, a potential client wrote to me on a Saturday, then wrote back on Sunday wondering why I had not e-mailed him back. Another prospective client emailed me at 10:30 on a weeknight and by 8:30 the next morning had written again, a little frustrated, asking...

RIP Hardcovers ... Long Live the Kindle

RIP Hardcovers ... Long Live the Kindle
by Fauzia Burke
By Fauzia Burke

I wonder if manufacturing hardcover books makes sense anymore? In talking with fellow publishing friends, we agree that the current publishing model is not ideal. For example, selling books essentially on consignment, taking huge returns, giving advances that don't earn out, not having enough marketing dollars, all create huge challenges to the current model. The biggest threat to this model is not the e-book or the Internet, it is the hardcover book.

As a Kindle user I am noticing more and more that I am no longer buying hardcover books. I recently realized that I may never need to buy a hardcover book again, and this is shocking to me! I love books! My husband and I are "book...