Fauzia Burke

Author, Marketer, Consultant and Speaker

My Blog
 

Branding

3 Elements of a Successful Online Platform

3 Elements of a Successful Online Platform
by Fauzia Burke
For most authors, the days of writing an amazing book and then just sitting back and watching it become a bestseller are over. It takes countless hours of promotion to see a book become a commercial success. And even authors working with a traditional publishing house are seen as “partners”--someone who will aid, and sometimes drive, the publisher’s promotional efforts. An author’s online brand has never been more important.

I believe there are three steps for developing a successful online brand. With my clients I use the following formula: Design + Engagement + Visibility = Success. Here they are, broken out:

Step 1: Design

Studies show that we judge a person in 1/10 of a second. I don’t think our visual branding is...

Three Steps to Online Branding Success for Authors

by Fauzia Burke
When I talk to my friends who are agents and publishers, they all say they give authors advice and documents that walk them through the online marketing opportunities and timelines. The bigger publishers even have author portals with lots of important and useful information. I wonder then, why do so many authors I speak with say "why didn't someone tell me that."

I speak and work to promote authors online and almost all of them feel that their needs are not supported by their publishers. As someone who has worked in-house, I know how hard everyone works and how passionate they are about their books. So I wonder why there is this disconnect?

The fact that so many authors feel that they...

Digital Branding for Authors: When to start, What to do and Why it’s important

Digital Branding for Authors: When to start, What to do and Why it’s important
by Fauzia Burke
Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book. I’ve worked in the book publishing industry my whole career and there’s one thing where we all (agents, publishers and publicists) can agree: the time to start building a relationship with your readers and listening to your audience is long before your book is published. You might think the most important thing is to actually write the best book possible (and it is) but at the same time you need to develop an audience if you want your book to sell well.

Start Early. Go Digital. Writing your book can be...

Keep Going: 10 Digital Marketing Tips for Busy Authors

Keep Going: 10 Digital Marketing Tips for Busy Authors
by Fauzia Burke

Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market your book and build your brand as an author.

Here are ten more digital marketing tips for you. 1)  Connect to your purpose for writing your book. As author Seth Godin so aptly put it: “Build it and they will come” is...

Your Brand is Your Baby

Your Brand is Your Baby
by Fauzia Burke
Wait for it, wait for it. Your baby's smile is coming. I promise.

Sometimes when I am talking to clients, I use a newborn as a metaphor for personal branding. I know it's crazy, but hear me out. The first four weeks of parenting a newborn is a one-way relationship. There is a whole lot of love flowing in your baby's direction, and a whole lot of work -- feeding, changing, caring for and soothing. Without a doubt, it's exhausting, and at times, frustrating. Day in and day out you adoringly devote yourself to your baby without any interaction back. But then, all of a sudden, your newborn looks into your eyes and smiles. Suddenly, your frustration melts away and you...

5 Benefits of Personal Branding for Authors

5 Benefits of Personal Branding for Authors
by Fauzia Burke
By Fauzia Burke,

"Branding is about everything." - Tom Peters

When I was growing up, my grandfather used to say "get an education because once you have it no one can take away from you." I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you.

For some authors, the idea of a personal brand is uncomfortable. Some tell me that they don't want to "be a brand." Building a brand doesn't have to be scary. Branding is simply sharing your stories & expertise while building trust -- that's all it is -- and it's so important in today's market.

Fair warning though, branding is not...

4 Ways to Create Compelling Content

4 Ways to Create Compelling Content
by Fauzia Burke
If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it's great to generate regular content about your business and its niche, the driving factor for your content creation -- whether your blog or your newsletter content -- has to be centered around what your customers' want. To create compelling content your customers can't wait to devour, always ask yourself: Is this providing value to my customer base?

Here are 4 ways to ensure you are generating content that resonates with your target audience. Tune in to the social media channel. How do you find out what your customers want...

Best Marketing Options for Authors

Best Marketing Options for Authors
by Fauzia Burke
By Fauzia Burke

As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks).

Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, etc. Paid is media that is bought. It includes ads: print, broadcast and online (banner and search). Earned is media that is gained through good publicity. If your goal is CREDIBILITY, publicity wins as the best option. Reviews and interviews will do more for your...

8 Ways to Increase Engagement on Facebook

by Fauzia Burke
By Fauzia Burke

As of January 2013, Facebook has 1 billion users. 219 billion photos have been uploaded and there have been 140.3 billion friend connections. The average age of users is about 22.

Clearly Facebook is not going anywhere and although my teens hardly use it anymore, many of us visit the site daily. From a business purpose, engagement is more important than fans. You can have a 1,000 fans but if only 2 people are interacting with you very few people will see your posts on their feed. Take a look at the number of fans you have on your Facebook business page. Now note how many people are "talking about this." Your goal should be to increase the "talking...

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either
by Fauzia Burke
By Fauzia Burke,

I know it's not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

If you are a little overwhelmed by the rapidly changing world of digital marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don't have to become a social media strategist to be effective. By using the most important digital marketing outlets in a targeted way, your...

12 Ways to Build Your Brand and Promote Your Book on Twitter

12 Ways to Build Your Brand and Promote Your Book on Twitter
by Fauzia Burke
An author recently reached out to me via email and said, "I've been tweeting for a couple of weeks and don't see a change in my Amazon ranking. What am I doing wrong?" I told him, "Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social media." That's the honest truth, but there are still ways to make sure the time you spend on Twitter is as productive as possible.

You know the Twitter basics, right? You tweet. You retweet. You write Tweets in 140 characters or less. You keep your tweets short to encourage retweets and you aren't confused by the terms or symbols of #hashtags or @Mentions. So what else?...

4 Ways to Maximize Your Book's Content on Social Media

4 Ways to Maximize Your Book's Content on Social Media
by Fauzia Burke
If you are a published author, you've already done the hard part: You wrote your book and got it published. But don't stop there. If you want to become known as an expert in your field, you need to build your personal brand. There are all sorts of ways you can utilize the content in your book to market yourself in the world of social media.

As an author of non-fiction, here are four ways you can maximize your book's content: Tweet it. If you peruse your book, you will easily see quick sentences that pop out at you as quotable and are perfect for tweets. Look for those compelling quotes that showcase your expertise and are less than 140 characters. Find...

The Six Elements of Digital Marketing Success for Authors

The Six Elements of Digital Marketing Success for Authors
by Fauzia Burke
by Fauzia Burke

There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term. Website -- A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it is updated regularly and is current. Use your site as a platform for all other activities. Post your blog and photos along with links to your social networks. Always remember your audience when developing content. If a person cares enough to come to your site, you need to make...

Personal Branding Advice for Authors

Personal Branding Advice for Authors
by Fauzia Burke
by Fauzia Burke

With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author.

Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, "What's in it for me? Why should I invest in building my brand online?" The most important element of a personal brand is that it helps you be yourself and stand out from the crowd. After all, there is no competition for you.

The essential elements of personal brand development include: web publicity, blogs, syndicating content for guest blogs, Facebook, Twitter, LinkedIn and YouTube.  The benefits of...

Developing Your Digital Marketing Blueprint

Developing Your Digital Marketing Blueprint
by Fauzia Burke
by Fauzia Burke

Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along. Assess Your Situation - This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what's working and what's not. Take a snapshot of where you stand. Think of the following questions: how well is my website working for my goals? Do I have email addresses of my customers? How many fans or followers do I have on Facebook or Twitter?When you are assessing your website, look over the traffic numbers....

There Is No Competition for 'YOU'

There Is No Competition for 'YOU'
by Fauzia Burke
by Fauzia Burke

With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author.

Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, "What's in it for me? Why should I invest in building my brand online?" The most important element of a personal brand is that it helps you be yourself and stand out from the crowd. After all, there is no competition for you.

The essential elements of personal brand development include: web publicity, blogs, syndicating content for guest blogs, Facebook, Twitter, LinkedIn and YouTube.  The benefits of...

5 Easy Ways To Build Your Digital Reputation

5 Easy Ways To Build Your Digital Reputation
by Fauzia Burke
By Fauzia Burke

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

#1 Set Goals I am sure you have done this already, but just in case, first do a search on Google for your name in quotation marks. It is important to see what comes...