Are You Ready for the Media? A Quiz

As an author, one of your most significant investments will be in a publicist, should you hire one. With over 20 years of experience as a book publicist, I can attest that building a solid media profile takes time and effort but is worth it in the long run. A publicist can provide invaluable guidance, helping you navigate the complex landscape of media relations and ensuring your book receives the attention it deserves. From crafting compelling pitches to coordinating interviews and media appearances, a skilled publicist can elevate your profile and expand your reach.

In today's competitive publishing environment, standing out requires more than writing a great book. It involves strategic planning, consistent effort, and a deep understanding of how the media operates. This quiz is designed to help you evaluate your media readiness, providing you with the tools and insights needed to build a strong foundation for your media presence. We will explore critical areas such as developing a professional online presence, building relationships with media professionals, and creating valuable content that resonates with your target audience.

Setting realistic expectations and following the steps outlined in the results can significantly enhance your chances of gaining media attention and achieving long-term success. Whether you're a debut author or a seasoned professional, this quiz and results will offer practical advice and actionable strategies to help you maximize your media opportunities. Remember, the journey to media readiness is a marathon, not a sprint. With dedication and persistence, you can build a media profile that supports your current book and lays the groundwork for future projects.

Please fill out the quiz and submit it to see your results below.

Quiz 1: Media Priorities

No unique or newsworthy aspects (0 points)
Somewhat unique or newsworthy (1 point)
Very unique or newsworthy (2 points)
Not credible (0 points)
Somewhat credible (1 point)
Very credible (2 points)
None (0 points)
A few endorsements or reviews (1 point)
Many or from highly notable sources (2 points)
None (0 points)
Some effort (1 point)
A lot of effort (2 points)
Not aligned at all (0 points)
Somewhat aligned (1 point)
Very aligned (2 points)
Not effective (0 points)
Somewhat effective (1 point)
Very effective (2 points)


Quiz 2: Your Digital Media Readiness

Not professional or user-friendly (0 points)
Somewhat professional or user-friendly (1 point)
Very professional and user-friendly (2 points)
Rarely or never (0 points)
Occasionally (1 point)
Regularly and consistently (2 points)
Small or nonexistent (0 points)
Moderate size with some engagement (1 point)
Large and engaged (2 points)
Small or nonexistent (0 points)
Moderate size with some engagement (1 point)
Large and engaged (2 points)
Not effective (0 points)
Somewhat effective (1 point)
Very effective (2 points)


Quiz 3: Setting Expectations

No, never (0 points)
Yes, but only a few small pieces (1 point)
Yes, I've had some significant coverage (2 points)
Less than 1-3 years (0 points)
5-7 years (1 point)
More than 10 years (2 points)
No experience (0 points)
Some experience (1 point)
A lot of experience (2 points)
No effort (0 points)
Some effort (1 point)
Significant effort (2 points)