Fauzia Burke

Author, Marketer, Consultant and Speaker

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My Definition of Success

My Definition of Success
by Fauzia Burke
How do you measure success? Is it by the neighborhood you live in? The size of your house? Or maybe the lofty title of your job? Perhaps being your own boss conjures the pinnacle of success. Some might suffice to say they measure success by no longer making mistakes. However, mistakes are inevitable. It is how we recover from those mistakes that matter most and ultimately may determine our success. Let's roll back the calendar to 2006. The real estate and financial markets were booming with no end in sight, FSB Associates, our online book publicity & marketing firm, was better than thriving.  John, my business partner and husband, and I decided to expand our company because given those upward moving...

Book Expo America 2017

by Fauzia Burke
Book Expo is right around the corner and I couldn’t be more excited about it. Every year I look forward to attending this event because it feels like coming home. It’s a conference where all us book people gather to check out the upcoming fall books and swoon over authors. It’s an event where I can catch up with old friends and peers in the industry and also meet fabulous new people. It’s a total love fest for me because it combines my love for community and my love of publishing.

This year, I am grateful to be hosting three events at BEA: In Booth Book Signing on Thursday, 6/1 from 10:00 a.m. – 10:30 a.m. at Booth 2479 I’ll...

IBPA Publishing University Workshop

IBPA Publishing University Workshop
by Fauzia Burke
Next week, I’ll be presenting at IBPA’s Publishing University in Portland, Oregon. While I speak to groups of authors and publishers on a regular basis, IBPA marks something new for me. For the first time, I’ll be conducting a full-day workshop for those looking to expand their online presence.

During the workshop, attendees will learn about online publicity, social media, email list building, developing a platform, and more, all with an eye toward creating a successful and sustainable plan. Throughout the course, attendees will build their own digital marketing and publicity plans, leaving empowered to to implement those plans when they return home. Think of it as a bootcamp of sorts.

Sessions include: 3 steps for building an online platform; elements of...

BookExpo America 2016

BookExpo America 2016
by Fauzia Burke
Book Expo America is my favorite show of the year. I know people groan about going but I love it. It makes me feel part of an industry that I love. I get to see familiar faces and make new friends. Plus it's a giant room full of book people, who happen to be my favorite kind of people.

This year is even more special because for the first time I will be doing a book signing. My book, Online Marketing for Busy Authors was published on April 19th and my fabulous publisher Berrett-Koehler has arranged for a book signing at the Ingram booth on Friday. On the same day, I will be on a panel in the morning and will...

Fauzia Burke: Featured speaker at San Diego Central Library on 12/9

Fauzia Burke: Featured speaker at San Diego Central Library on 12/9
by Fauzia Burke
Writer's Forum: Effectively Represent Yourself and Your Book Whether you are new to writing or an experienced author, join Fauzia Burke, Susan McBeth, and Kathi Diamant for an interactive discussion to get tips on how to market yourself and your book.

Day: Wednesday, December 9th Time: 5:30 p.m. - 7:30 p.m. (Doors open at 5 p.m.) Place: San Diego Central Library @ Joan Λ Irwin Jacobs Common, Shiley Special Events Suite 9th floor

Space is limited so please RSVP RSVP: LibraryMarketing@SanDiego.gov





Presentations:  Online Marketing for Busy Authors   

Learn how you can raise awareness for your books and use online marketing, social media and your website to effectively promote your book.

Fauzia Burke is the founder and president of FSB Associates and author of Online Marketing for Busy Authors (coming in spring 2016). Prepare for Interviews, Readings,...