Online Marketing for Busy Authors, book marketing, FSB Associates

Fauzia Burke

Hi, my name is Fauzia Burke. I am a dedicated book marketing expert and founder of FSB Associates. With a passion for empowering authors, I've worked with bestsellers like Alan Alda, Arianna Huffington, and Deepak Chopra. Alongside my husband, John Burke, I co-founded Pub Site, a user-friendly platform for building author websites used by authors like Tom Clancy and Robin Cook. I offer practical marketing strategies for authors at all stages of their careers through personalized "power hour" sessions. As a lifelong tech nerd, I'm enthusiastic about harnessing the power of AI to shape the future of book marketing.

Online Marketing for Busy Authors

“In her book, Burke takes authors through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media and much more.” – Forbes

“The book is filled with practical advice from a roster of experts that reads like a Who’s Who of publishing—S&S’s Judith Curr, Flatiron’s Bob Miller, and Crown’s Patty Berg. Burke places them all into a comprehensive and easy-to-follow narrative that aims to help prospective as well as seasoned authors manage their marketing plans and reach their goals.” – Publishers Weekly

“This is a useful guide for any authors wondering how to promote themselves online…. It would be a worthwhile volume for libraries that have an active writing community among their patrons, especially as it is specific to books.” – Library Journal

Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference

by Fauzia Burke

I recently attended an eye-opening conference on Artificial Intelligence: Revolution and Opportunity in Trade Publishing hosted by Publishers Weekly. I was grateful to be one of the speakers and excited to meet other like-minded folks in book publishing. As someone passionate about how artificial intelligence (AI) is transforming the world of books, it was incredible to learn from other forward-thinking industry folks. Organizers and hosts were Thad McIlroy and Peter Brantley who did a wonderful job curating topics and speakers that were interesting and exciting. Here are some of my key takeaways from the insightful sessions:

Elevate Your Book Titles and Descriptions with GPT-4 AI: A Friendly Guide to Effective Prompts

by Fauzia Burke

One of the best uses of AI for authors and book publishers is getting ideas for book titles and descriptions. However, when working with AI systems like GPT-4, crafting the right prompt is essential for achieving the best results. It's not just about asking a question—it's about asking it in a way that ensures the AI-generated content meets your needs and expectations. Let’s look at examples of creating effective prompts for book descriptions and titles, which is a great use of AI.

In the age of AI, who owns the copyright to a character in a book?

by Fauzia Burke

I am no lawyer, so I don’t know the answer to this question, but it is something to consider. Who owns the copyright to the Harry Potter characters? I know the obvious answer is J.K. Rowling, but with the popularity of AI, will that change? Two days ago, I wanted to send a motivational message to my daughter, and I thought it would be fun to do it as Mrs. Weasley from Harry Potter.

Since I am a huge ChatGPT fan, I used a prompt and let the AI write the message. It was also a way to test the prompt. (For those new to ChatGPT, a prompt is instructions to the AI. The better and more specific the prompt, the better the output)

Here’s the prompt I used:

by Fauzia Burke

Recently, I had the pleasure of attending and speaking at the IBPA Publishing University 2023 in San Diego. It was an incredible opportunity to learn from industry leaders, network with fellow professionals, and share my insights on cost-effective strategies for book publicity. Plus, it was fun to see people in person. I was also thrilled to promote our company, Pub Site, as an exhibitor during the conference. John Burke, the founder of Pub Site and, more importantly, my partner in crime, captivated numerous publishing folks with his live demos. Witnessing their excitement and admiration for the brilliant platform he's built is always a treat for me.

Boost Your Book Sales with Podcast Interviews

by Fauzia Burke

[For your convenience, a summary is provided by Chat GPT: The blog provides tips for promoting a book on podcasts. Key points include researching suitable podcasts, pitching yourself as a guest, customizing your pitch, preparing for the interview, and being camera-ready, engaging, and authentic. Avoid hogging the conversation, and ensure you promote your book during the interview. Offer value to the host and audience, and use social media to promote your appearance. Finally, follow up after the interview to express gratitude and share the episode with your followers. By following these tips, you can connect with a broader audience and effectively promote your book.]

Fauzia Burke

Fauzia Burke

Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference

Elevate Your Book Titles and Descriptions with GPT-4 AI: A Friendly Guide to Effective Prompts

In the age of AI, who owns the copyright to a character in a book?

My Five Favorite Digital Tools

Boost Your Book Sales with Podcast Interviews