Fauzia Burke

Entrepreneur . Book Publicist . AI Marketing Consultant . Author 

Fauzia Burke

Hi, my name is Fauzia Burke. I am a dedicated book marketing expert and founder of FSB Associates. With a passion for empowering authors, I've worked with bestsellers like Alan Alda, Arianna Huffington, and Deepak Chopra. Alongside my husband, John Burke, I co-founded Pub Site, a user-friendly platform for building author websites used by authors like Tom Clancy and Robin Cook. I offer practical marketing strategies for authors at all stages of their careers through personalized "power hour" sessions. As a lifelong tech nerd, I'm enthusiastic about harnessing the power of AI to shape the future of book marketing.

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Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference

Navigating the AI Landscape in Book Publishing: What I Learned at a Recent Conference
by Fauzia Burke

I recently attended an eye-opening conference on Artificial Intelligence: Revolution and Opportunity in Trade Publishing hosted by Publishers Weekly. I was grateful to be one of the speakers and excited to meet other like-minded folks in book publishing. As someone passionate about how artificial intelligence (AI) is transforming the world of books, it was incredible to learn from other forward-thinking industry folks. Organizers and hosts were Thad McIlroy and Peter Brantley who did a wonderful job curating topics and speakers that were interesting and exciting. Here are some of my key takeaways from the insightful sessions:
 

Elevate Your Book Titles and Descriptions with GPT-4 AI: A Friendly Guide to Effective Prompts

Elevate Your Book Titles and Descriptions with GPT-4 AI: A Friendly Guide to Effective Prompts
by Fauzia Burke
One of the best uses of AI for authors and book publishers is getting ideas for book titles and descriptions. However, when working with AI systems like GPT-4, crafting the right prompt is essential for achieving the best results. It's not just about asking a question—it's about asking it in a way that ensures the AI-generated content meets your needs and expectations. Let’s look at examples of creating effective prompts for book descriptions and titles, which is a great use of AI. 
 

In the age of AI, who owns the copyright to a character in a book?

In the age of AI, who owns the copyright to a character in a book?
by Fauzia Burke
I am no lawyer, so I don’t know the answer to this question, but it is something to consider. Who owns the copyright to the Harry Potter characters? I know the obvious answer is J.K. Rowling, but with the popularity of AI, will that change? Two days ago, I wanted to send a motivational message to my daughter, and I thought it would be fun to do it as Mrs. Weasley from Harry Potter. 

Since I am a huge ChatGPT fan, I used a prompt and let the AI write the message. It was also a way to test the prompt.  (For those new to ChatGPT, a prompt is instructions to the AI. The better and more specific the prompt, the better the output) 

Here’s the prompt I used: 

My Five Favorite Digital Tools

My Five Favorite Digital Tools
by Fauzia Burke
Recently, I had the pleasure of attending and speaking at the IBPA Publishing University 2023 in San Diego. It was an incredible opportunity to learn from industry leaders, network with fellow professionals, and share my insights on cost-effective strategies for book publicity. Plus, it was fun to see people in person. I was also thrilled to promote our company, Pub Site, as an exhibitor during the conference. John Burke, the founder of Pub Site and, more importantly, my partner in crime, captivated numerous publishing folks with his live demos. Witnessing their excitement and admiration for the brilliant platform he's built is always a treat for me.

Boost Your Book Sales with Podcast Interviews

Boost Your Book Sales with Podcast Interviews
by Fauzia Burke
[For your convenience, a summary is provided by Chat GPT: The blog provides tips for promoting a book on podcasts. Key points include researching suitable podcasts, pitching yourself as a guest, customizing your pitch, preparing for the interview, and being camera-ready, engaging, and authentic. Avoid hogging the conversation, and ensure you promote your book during the interview. Offer value to the host and audience, and use social media to promote your appearance. Finally, follow up after the interview to express gratitude and share the episode with your followers. By following these tips, you can connect with a broader audience and effectively promote your book.]