Fauzia Burke

Author, Marketer, Consultant and Speaker

My Blog
 

Content Marketing

Why Blogging Is More Important Than Ever For Authors

Why Blogging Is More Important Than Ever For Authors
by Fauzia Burke
Some authors groan at the thought of developing a long-term online marketing strategy for their books because it's yet another demand on their time. (Time they'd like to spend writing.) Extra time isn't something any of us have in ample supply so I totally understand. This is why I tell authors to select a few things that matter most to build their community and brand. For book authors in a competitive marketplace, the need to blog couldn't be higher. Despite ever-evolving social media, blogging remains a top priority for authors.

Let's take a closer look at some of the compelling reasons why you, as an author, need to blog.

Blogging is the foundation of your digital house. Consider your blog as the...

Ask Yourself these 14 Questions to Expertly Market Your Book

Ask Yourself these 14 Questions to Expertly Market Your Book
by Fauzia Burke

There’s really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their readers. Our new world of direct access to readers requires authors to spend more time and effort to get the word out about their books, but with that investment there is great reward. Authors are building community, making a difference and finding great joy in the process.

I own a digital publicity and marketing firm specializing in creating awareness for books and authors and I often hear from authors who feel overwhelmed...

Keep Going: 10 Digital Marketing Tips for Busy Authors

Keep Going: 10 Digital Marketing Tips for Busy Authors
by Fauzia Burke

Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market your book and build your brand as an author.

Here are ten more digital marketing tips for you. 1)  Connect to your purpose for writing your book. As author Seth Godin so aptly put it: “Build it and they will come” is...

Getting Started: 10 Digital Marketing Tips for Busy Authors

Getting Started: 10 Digital Marketing Tips for Busy Authors
by Fauzia Burke
You are an author. Your book is finished. Or you are still working away page by page. You wish your book would sell itself due to its sheer brilliance, but realistically, you know it’s going to take some leg work to market your book. You want to share your story and get your message out into the world, but with today’s endless list of social media sites and tools, you feel a little overwhelmed. You are faced with a myriad of choices and the one-word dilemma all of us share: time. How do you market your book and still have time to write?

If this sounds like you, you are not alone. It’s a common problem most authors face. Let me...

11 Ways to Promote Your Book Year Round

11 Ways to Promote Your Book Year Round
by Fauzia Burke
I probably don't have to tell you that marketing your book is a year-round endeavor. Today's digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world . . . with an investment of your time, you can build your readership online. As you put together your digital marketing game plan, here are some ideas for you to consider.

1. Get a jumpstart. Build up excitement before your book comes out by talking about it on your social media pages. Talk about the process of writing. Share a quote or two from your book. Do a countdown. Create buzz about your book before it's even...

5 Reasons Authors Should Blog

5 Reasons Authors Should Blog
by Fauzia Burke
Writing blogs can be distracting, can be a time sink, can be unproductive, and can be a waste of time. There, I listed most of the arguments against blogging. Now let me make my case. Being an author in 2013 is like being a small business owner. You need a marketing strategy or you will go out of business. If people can't find you, they can't buy your book. You have many choices when it comes to marketing. Here are some options from my blog on Marketing Options for Authors.

Having a digital marketing strategy is absolutely the best option in my biased opinion. Sure you can point to a few authors who don't do anything online and are still successful,...

Social Media vs Social Networking

Social Media vs Social Networking
by Fauzia Burke
Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload -- whether that's a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can respond and comment, you own the content and have to produce (write/record/create) the media yourself.

Your social media goal and strategy: Decide if you want to connect with your audience in the form of a blog, video, newsletter, podcast or eBook. Blogs are...

7 Great Ways to Promote Your eBook

7 Great Ways to Promote Your eBook
by Fauzia Burke
Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have finally finished your book, please take some time to celebrate. Just remember there is more work to do!

In order to get your eBook in front of as many eyes as possible, you will need some patience, a plan and some creative ideas. Here are seven to get you started:

Get Your Digital House in Order

Before you begin promoting your book, make sure that you have...

5 Benefits of Personal Branding for Authors

5 Benefits of Personal Branding for Authors
by Fauzia Burke
By Fauzia Burke,

"Branding is about everything." - Tom Peters

When I was growing up, my grandfather used to say "get an education because once you have it no one can take away from you." I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you.

For some authors, the idea of a personal brand is uncomfortable. Some tell me that they don't want to "be a brand." Building a brand doesn't have to be scary. Branding is simply sharing your stories & expertise while building trust -- that's all it is -- and it's so important in today's market.

Fair warning though, branding is not...

4 Ways to Create Compelling Content

4 Ways to Create Compelling Content
by Fauzia Burke
If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it's great to generate regular content about your business and its niche, the driving factor for your content creation -- whether your blog or your newsletter content -- has to be centered around what your customers' want. To create compelling content your customers can't wait to devour, always ask yourself: Is this providing value to my customer base?

Here are 4 ways to ensure you are generating content that resonates with your target audience. Tune in to the social media channel. How do you find out what your customers want...

4 Ways to Maximize Your Book's Content on Social Media

4 Ways to Maximize Your Book's Content on Social Media
by Fauzia Burke
If you are a published author, you've already done the hard part: You wrote your book and got it published. But don't stop there. If you want to become known as an expert in your field, you need to build your personal brand. There are all sorts of ways you can utilize the content in your book to market yourself in the world of social media.

As an author of non-fiction, here are four ways you can maximize your book's content: Tweet it. If you peruse your book, you will easily see quick sentences that pop out at you as quotable and are perfect for tweets. Look for those compelling quotes that showcase your expertise and are less than 140 characters. Find...

6 Tips for Designing Author Websites in 2012

6 Tips for Designing Author Websites in 2012
by Fauzia Burke
By Fauzia Burke

In 1996, we launched our first ever website. It was for the NY Times bestselling author Sue Grafton. Not only was it an honor to design our first site for such an important author, but at the time it was such a big deal that the New York Times even wrote about it.

Today websites are common place and every author has a site. However, looking towards 2013 when forecasts predict that there will be 1.7 billion mobile internet users, authors need to make sure their sites are attracting the mobile and social readers.

Here are 6 tips for designing author websites in 2012 All in the Name - Your website should be under your name. Even if you publish multiple...

Developing Your Digital Marketing Blueprint

Developing Your Digital Marketing Blueprint
by Fauzia Burke
by Fauzia Burke

Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along. Assess Your Situation - This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what's working and what's not. Take a snapshot of where you stand. Think of the following questions: how well is my website working for my goals? Do I have email addresses of my customers? How many fans or followers do I have on Facebook or Twitter?When you are assessing your website, look over the traffic numbers....