Fauzia Burke

Author, Marketer, Consultant and Speaker

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Business

Taking Risks in Publishing (and Life)

Taking Risks in Publishing (and Life)
by Fauzia Burke
Whenever I meet with a potential new client, I like to ask him what his goals are for his marketing/publicity campaign. More often than not, I get an answer like, “I want to be a #1 New York Times bestseller” or “I want a 7-figure advance on my next book.” While it’s completely normal to have high aspirations, I tend to steer authors toward something more achievable, where actual steps can be made toward achieving that goal. Do you want to reach 10x your newsletter subscribers? Or get 100 book reviews on Amazon? Or sell 20% more than your last book?

When it comes to book publishing, and life, the important thing is to set your goals, and then move forward...

When a Publishing Expert Opens a Bookstore

When a Publishing Expert Opens a Bookstore
by Fauzia Burke
Lynn Rosen has viewed the book publishing business from every perspective. She has worked as an editor, literary agent, journalist, and author. I sat down with her to ask her about her latest and maybe bravest endeavor -- independent bookstore owner.

Q. Why did you decide to open an independent bookstore?

A. There were a number of influences. Taking the long view, I think my whole career has been building to this. In the years I've spent in the book publishing industry as an editor and a literary agent, the core of my work has been finding ways to bring authors and readers together. The bookstore is the place where that happens.

The precipitating factors were that a) our nearest bookstore, a Barnes & Noble,...

How to Be Confident at Work Without Appearing Arrogant

by Fauzia Burke
Originally appeared on Inc. 

I heard someone say once that there is a fine line between arrogance and confidence and I immediately thought: That's not true. There's a huge difference.

I feel some people exemplify the difference perfectly. Malala Yousafzai is confident enough to talk with world leaders and ask them to change their policies. Yet she never seems arrogant.

Why is this important? It's an important distinction because we like working with confident people, but we don't like engaging with arrogant people. A UCLA study concluded that likable people ask questions, are genuine and honest, don't seek attention, and smile (among other things). How people perceive you in your social channels can be very important in your career and business.

As the owner of a...

5 Ways to Live Fearlessly in the New Year

5 Ways to Live Fearlessly in the New Year
by Fauzia Burke
I love Theodore Roosevelt’s quote about the man in the arena. “It’s not the critic who counts.The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood. If we want to truly live, we have to get into the arena. We have to take risks, strive, stumble, sweat, and dare greatly.  Living fearlessly isn’t living without any fear; it’s just not letting your fears call the shots. Here are five ways to push your fears out of the way. 1. Work for yourself. When I had a thriving career in publishing, I decided to resign and start my own digital marketing business for authors. It was 1995 and I didn’t...

The Age of the Specialists

The Age of the Specialists
by Fauzia Burke

Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your customers and clients when you are a specialist and not a generalist. The old saying that you can’t be all things to all people is true.  Most of my clients today prefer to have a team of specialists—with specific strengths in which they excel—rather than a team of generalists. At my company, FSB Associates, we specialize in online...

Fauzia's Radio Show Interview

Fauzia's Radio Show Interview
by Fauzia Burke
Listen to Fauzia's great interview with Kristin Hiemstra, from The Art of Potential Radio Show to learn about marketing books on-line,  how the publishing industry has changed and the best way to build an on-line following.

From the Chapelboro site: Fauzia Burke is sought after by America’s top authors like Sue Grafton for her expertise in internet book marketing. With experience launching more than 2000 books she knows what she is talking about. Fauzia shares with us what it takes to create your own brand and build a following. A great show for those thinking of starting their own business, upping their professional game, or trying to get their own book published.

Listen here: http://chapelboro.com/wchl/lifestyle-weekly/art-of-potential/november-1-2013-8/

Married to Your Work: How to Be in Business with Your Spouse

Married to Your Work: How to Be in Business with Your Spouse
by Fauzia Burke
"The secret of a happy marriage is finding the right person. You know they're right if you love to be with them all of the time." -- Julia Child

My husband and I were both working in the publishing industry 18 years ago when I had an idea to start my own business. I wanted to promote books online. I left a great job to follow my interests, but thankfully, my past employer became my first client. Within a year of starting FSB Associates, I had more work than I could do alone, so my husband took a huge leap of faith and quit his job to join me. Together we built a niche service company creating online awareness for books...

The Biggest Marketing Launch of My Career

The Biggest Marketing Launch of My Career
by Fauzia Burke
You may think the headline is an overstatement. I promise you, it is not. Today I am proud to celebrate the publication date of The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy By Larry J. Sabato (Published by Bloomsbury, October 15, 2013).

This is a must read book for American history buffs everywhere. Not only does the book deliver unique, never before known, information about the assassination of our youngest president, it also gives a unique perspective of the 50 years since his death. It's a really great read, but I am a marketer and not a reviewer. There are people much more qualified reviewing the book. Let me tell you about the marketing roll out of...

Social Media vs Social Networking

Social Media vs Social Networking
by Fauzia Burke
Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload -- whether that's a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can respond and comment, you own the content and have to produce (write/record/create) the media yourself.

Your social media goal and strategy: Decide if you want to connect with your audience in the form of a blog, video, newsletter, podcast or eBook. Blogs are...

5 Benefits of Personal Branding for Authors

5 Benefits of Personal Branding for Authors
by Fauzia Burke
By Fauzia Burke,

"Branding is about everything." - Tom Peters

When I was growing up, my grandfather used to say "get an education because once you have it no one can take away from you." I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you.

For some authors, the idea of a personal brand is uncomfortable. Some tell me that they don't want to "be a brand." Building a brand doesn't have to be scary. Branding is simply sharing your stories & expertise while building trust -- that's all it is -- and it's so important in today's market.

Fair warning though, branding is not...

18 Lessons in 18 Years

18 Lessons in 18 Years
by Fauzia Burke
By Fauzia Burke

Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic.

That was it. I was in love. Two months later I quit a job and a company I loved to chase hyperlinks and surf the Internet. Thankfully Holt became my first client and so FSB Associates was launched. That was 18 years ago today. Wow. Will you believe me if I told you it felt like...

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either
by Fauzia Burke
By Fauzia Burke,

I know it's not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

If you are a little overwhelmed by the rapidly changing world of digital marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don't have to become a social media strategist to be effective. By using the most important digital marketing outlets in a targeted way, your...

Things I Got Wrong, and Things I Got Right in 2012

Things I Got Wrong, and Things I Got Right in 2012
by Fauzia Burke
By Fauzia Burke

As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn't. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012:

Why Press Release Didn't Work For Us. Working as the President of an online public relations firm, I relied on press releases to get the attention of editors. Over time, however, I noticed that they didn't seem to be working as they once did....

Steve Jobs Makes Me Better

Steve Jobs Makes Me Better
by Fauzia Burke
by Fauzia Burke

Steve Jobs stepped down as the CEO of Apple on Aug. 24, 2011, and if you read the news on Twitter first, then you also saw the millions of tweets thanking him and feeling sad at the news of his departure. Think about that for a minute: we, the people, were thanking the CEO of a company for making us better.

Most of us don't even know the CEOs of companies, but we know Steve Jobs. We know him because he was always on our side. His decisions about design, beauty and elegance were not about technology; they were about us.

Apple makes great products, but I was not always a Mac fan. Actually, until 2007, I was a...

Developing Your Digital Marketing Blueprint

Developing Your Digital Marketing Blueprint
by Fauzia Burke
by Fauzia Burke

Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along. Assess Your Situation - This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what's working and what's not. Take a snapshot of where you stand. Think of the following questions: how well is my website working for my goals? Do I have email addresses of my customers? How many fans or followers do I have on Facebook or Twitter?When you are assessing your website, look over the traffic numbers....