Fauzia Burke

Author . Book Publicist . Publishing Consultant . Speaker

My Blog


Book Publicity

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either
by Fauzia Burke
By Fauzia Burke,

I know it's not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

If you are a little overwhelmed by the rapidly changing world of digital marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don't have to become a social media strategist to be effective. By using the most important digital marketing outlets in a targeted way, your...

Things I Got Wrong, and Things I Got Right in 2012

Things I Got Wrong, and Things I Got Right in 2012
by Fauzia Burke
By Fauzia Burke

As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn't. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012:

Why Press Release Didn't Work For Us. Working as the President of an online public relations firm, I relied on press releases to get the attention of editors. Over time, however, I noticed that they didn't seem to be working as they once did....

6 Steps for Finding the Best PR Firm for You & Your Book

6 Steps for Finding the Best PR Firm for You & Your Book
by Fauzia Burke
By Fauzia Burke

Most authors know that a public relations effort for their book is essential for their success. In order to have a campaign to promote their book comprehensively, many look to augment their publisher's efforts by hiring a PR agency. But how do you choose the right PR firm for your book? Here are six steps to help make that choice easier:

Step 1: Needs and Goals

Before you begin your search, think about your PR goals. What is it that you want? Do you want to be on TV? Do you want reviews in newspapers? Or, do you want to build exposure online? Whom do you want to reach? Do you know your target demographic? How long do you want...

Fake Reviews are Worse than Bad Ones

Fake Reviews are Worse than Bad Ones
by Fauzia Burke
Recently I read an article published in the New York Times called, The Best Book Reviews Money Can Buy, by David Streitfeld, about authors who are paying for reviews in order to help promote and sell their books and increase their visibility. Instead of real reviews from real people, these paid for, all favorable reviews, are written by people who are just churning out reviews, and sometimes don't even read the book they are reviewing.

Then another story broke about British crime writer...

PR Is Stressful, But You Don't Have to be a Stress Monster

by Fauzia Burke
I have seen PR people stressed out, screaming, sending emails in all caps, and worse. A new study puts public relations as number seven on the top 10 most stressful professions. As a public relations executive, of course I have days that are stressful, but I don't think that has to make the entire profession stressful. Some of our industry's drama may be self-induced. According to a recent article by Rob Biesenbach, some people take a "perverse pride...

It Takes a Village to Promote a Book

It Takes a Village to Promote a Book
by Fauzia Burke
by Fauzia Burke

"Markets are conversations," said the authors of The Cluetrain Manifesto and it is still the number one thesis on their Web site. Social media allows you to have those conversations. When I wrote a Blog on Huffington Post called "It's 2010: You Really Need to be on Facebook", I was shocked by the response. In fact, Donna Fenn, author of Upstarts wrote on her Bnet blog that judging by the response, you'd think that I had asked people to walk around naked. It is surprising that anyone could still deny the benefits of social media for marketing.

Today's marketing is truly about conversations. So if you are going to spend the time and money marketing a product or service, you should think "will this...

11 Social Media Tools for Publicity

11 Social Media Tools for Publicity
by Fauzia Burke
by Fauzia Burke

The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I've compiled a list of 12 tools that lighten the social media workload at FSB, and I hope you find them helpful as well.

Blog Searches:

Blogpulse: You can search for a URL, name or topic. I think it gives good results for a given topic, even though I'm not always crazy about the results. However, every now and then...

8 Ways to Develop Better Relationships with Bloggers

8 Ways to Develop Better Relationships with Bloggers
by Fauzia Burke
By Fauzia Burke

When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you blacklisted.

So here are some tips to...

PR Quick Links

PR Quick Links
by Fauzia Burke
Here are to 10 quick links to help you on your Web PR journey. Hope you find them helpful.

1. Alltop (top stories and blogs by every topic imaginable)

All Top

2. PR Daily from Ragan's. They have a great newsletter:

PR Daily

3. I think you have seen this: FSB's blogger directory

FSB Media

4. HARO

Help a Reporter Out

Nice video explaining the service and blogger outreach: MyRagantv.com

5. Top Newspapers by Twitter followers

Journalistics.com

6. Top Newspapers on Facebook

Journalistics.com

7. Top Newspapers by traffic

Journalistics.com

8. How to pitch bloggers

Journalistics.com

9. How to add blogger outreach to your PR plan

Mashable.com



10. A comprehensive list of holidays and observances (helpful in pitching books to editors). Sometimes a small, silly holiday can make a quick blog post for someone:

Holiday List