Fauzia Burke

Author, Marketer, Consultant and Speaker

My Blog
 

Book Publicity

Why Authors Should Write Guest Blogs

Why Authors Should Write Guest Blogs
by Fauzia Burke
Blogging is a great way to share your ideas with your readers, and if you can commit to a regular schedule, I encourage all authors (and aspiring authors!) to host a blog on their websites. When you post, you should use your social media accounts and newsletter to amplify your blog, and get as many eyes on your piece as possible.

But what about reaching an even broader audience? Blogging for an established website is a great way to do this. Think about the increased exposure. You’ll reach readers who may not have been aware of you or your work before. It’s also a great way to get a placement on a site that doesn’t necessarily run book reviews.

Share blogs that...

The Publishing Timeline

The Publishing Timeline
by Fauzia Burke
When I first started my career in publishing, I was surprised to learn how long it took to publish a book. More often than not, it took more than 12 months for a book to be published--from the time a project was acquired until it was a finished book, on the shelves and ready for purchase--and that didn’t even include the time it took to write the manuscript! 20+ years later, much has changed in the industry, particularly with the advent of self-publishing and the ebook model, but one thing that hasn’t is the time it takes to bring a book to market, and much of this has absolutely nothing to do with the production process.

Many of those who...

IBPA Publishing University Workshop

IBPA Publishing University Workshop
by Fauzia Burke
Next week, I’ll be presenting at IBPA’s Publishing University in Portland, Oregon. While I speak to groups of authors and publishers on a regular basis, IBPA marks something new for me. For the first time, I’ll be conducting a full-day workshop for those looking to expand their online presence.

During the workshop, attendees will learn about online publicity, social media, email list building, developing a platform, and more, all with an eye toward creating a successful and sustainable plan. Throughout the course, attendees will build their own digital marketing and publicity plans, leaving empowered to to implement those plans when they return home. Think of it as a bootcamp of sorts.

Sessions include: 3 steps for building an online platform; elements of...

Supporting Authors in Online Marketing

Supporting Authors in Online Marketing
by Fauzia Burke
Mike Shatzkin said in his opening remarks at Digital Book World 2016, that publishers need to help authors with their marketing efforts.

“At the very least, every house should do a “digital audit” for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.”

He also wrote an important blog on his site called: When it comes to supporting authors in marketing efforts, no publisher has it right yet. I hear his point, in fact, it is the reason I wrote Online Marketing for Busy Authors. It is an introductory book for authors who have been dragging their online marketing feet. However, expecting publishers to be able to help...

Busy Authors Guide to Online Marketing

Busy Authors Guide to Online Marketing
by Fauzia Burke
How do you market your book and still have time to write? It's a challenge a lot of authors face. The scope of needing a website and a social media plan to market your book can seem overwhelming. You are faced with a myriad of choices and not a lot of extra time. Like many things that first appear daunting, it's not so bad once you begin. Let me walk you through the steps of getting started with your online marketing.

Start now. You don't need a completed manuscript to start promoting your ideas, building your platform or creating buzz for your book. Once you have an idea for your book, you can start the conversation online. Finding your audience and...

11 Ways to Promote Your Book Year Round

11 Ways to Promote Your Book Year Round
by Fauzia Burke
I probably don't have to tell you that marketing your book is a year-round endeavor. Today's digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world . . . with an investment of your time, you can build your readership online. As you put together your digital marketing game plan, here are some ideas for you to consider.

1. Get a jumpstart. Build up excitement before your book comes out by talking about it on your social media pages. Talk about the process of writing. Share a quote or two from your book. Do a countdown. Create buzz about your book before it's even...

Why Every Author Needs a Digital Marketing Advisor

Why Every Author Needs a Digital Marketing Advisor
by Fauzia Burke
Today, every author needs a digital marketing advisor, or at least an experienced marketing advocate to protect their interests. This can be an agent, a marketing savvy friend or a digital marketing consultant, but the need is unquestionable and the development of your digital brand is essential for your book's success.

I have put together a list of aspects of your marketing plan and the type of advice you need to market your book successfully. If you are a marketing savvy author, consider this a checklist for yourself if not, then think about who is giving you the advice you need:

Website Your digital marketing advisor should advise you on the best platform to use for your website, and work with a web...

Fauzia's Radio Show Interview

Fauzia's Radio Show Interview
by Fauzia Burke
Listen to Fauzia's great interview with Kristin Hiemstra, from The Art of Potential Radio Show to learn about marketing books on-line,  how the publishing industry has changed and the best way to build an on-line following.

From the Chapelboro site: Fauzia Burke is sought after by America’s top authors like Sue Grafton for her expertise in internet book marketing. With experience launching more than 2000 books she knows what she is talking about. Fauzia shares with us what it takes to create your own brand and build a following. A great show for those thinking of starting their own business, upping their professional game, or trying to get their own book published.

Listen here: http://chapelboro.com/wchl/lifestyle-weekly/art-of-potential/november-1-2013-8/

The Biggest Marketing Launch of My Career

The Biggest Marketing Launch of My Career
by Fauzia Burke
You may think the headline is an overstatement. I promise you, it is not. Today I am proud to celebrate the publication date of The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy By Larry J. Sabato (Published by Bloomsbury, October 15, 2013).

This is a must read book for American history buffs everywhere. Not only does the book deliver unique, never before known, information about the assassination of our youngest president, it also gives a unique perspective of the 50 years since his death. It's a really great read, but I am a marketer and not a reviewer. There are people much more qualified reviewing the book. Let me tell you about the marketing roll out of...

7 Great Ways to Promote Your eBook

7 Great Ways to Promote Your eBook
by Fauzia Burke
Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have finally finished your book, please take some time to celebrate. Just remember there is more work to do!

In order to get your eBook in front of as many eyes as possible, you will need some patience, a plan and some creative ideas. Here are seven to get you started:

Get Your Digital House in Order

Before you begin promoting your book, make sure that you have...

5 Benefits of Personal Branding for Authors

5 Benefits of Personal Branding for Authors
by Fauzia Burke
By Fauzia Burke,

"Branding is about everything." - Tom Peters

When I was growing up, my grandfather used to say "get an education because once you have it no one can take away from you." I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you.

For some authors, the idea of a personal brand is uncomfortable. Some tell me that they don't want to "be a brand." Building a brand doesn't have to be scary. Branding is simply sharing your stories & expertise while building trust -- that's all it is -- and it's so important in today's market.

Fair warning though, branding is not...

18 Lessons in 18 Years

18 Lessons in 18 Years
by Fauzia Burke
By Fauzia Burke

Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic.

That was it. I was in love. Two months later I quit a job and a company I loved to chase hyperlinks and surf the Internet. Thankfully Holt became my first client and so FSB Associates was launched. That was 18 years ago today. Wow. Will you believe me if I told you it felt like...

10 Important Stats for Authors

10 Important Stats for Authors
by Fauzia Burke
By Fauzia Burke

Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales December 2012 retail sales at indie bookstores were up 2.9 percent compared to December 2011, according to preliminary figures recently released by the Bureau of the Census. Source Continued growth of e-book consumption, which rose from 4 percent of unit sales in 2010 to 14 percent...

Best Marketing Options for Authors

Best Marketing Options for Authors
by Fauzia Burke
By Fauzia Burke

As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks).

Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, etc. Paid is media that is bought. It includes ads: print, broadcast and online (banner and search). Earned is media that is gained through good publicity. If your goal is CREDIBILITY, publicity wins as the best option. Reviews and interviews will do more for your...

How to Use Pinterest to Promote Your Book

How to Use Pinterest to Promote Your Book
by Fauzia Burke
By Fauzia Burke

You may think of Pinterest as a place where scrapbooking fans, home interior aficionados and fashionistas go to hang out online and share images, but Pinterest is a social networking site that can be used for so much more. A year ago, Pinterest increased its unique visitors by 155 percent in one month alone, according to HubSpot. Today Pinterest is evolving its features to include business -- and not just personal -- accounts. Pinterest is raising brand awareness and also driving purchasing decisions. So before you write off Pinterest as a crafty outlet you don't have time for, consider that Pinterest can be used as a social media marketing tool to help promote you and your book. If you...

Does Social Media Sell Books? Gillian Flynn's Agent Gives Her Perspective

Does Social Media Sell Books? Gillian Flynn's Agent Gives Her Perspective
by Fauzia Burke
By Fauzia Burke

Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a couple of reasons: One because I am seeing social media burn-out in authors and second because I realized that two of the top selling authors of 2012 did not invest much time in social media.

According to Publisher's Weekly, the three biggest selling authors last year were E. L. James, Suzanne Collins & Gillian Flynn. Neither Suzanne Collins nor Gillian Flynn spend much time on social networking....

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either

In 2013, If You Don't Invest in your Career and Brand, No One Else Will Either
by Fauzia Burke
By Fauzia Burke,

I know it's not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

If you are a little overwhelmed by the rapidly changing world of digital marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don't have to become a social media strategist to be effective. By using the most important digital marketing outlets in a targeted way, your...

Things I Got Wrong, and Things I Got Right in 2012

Things I Got Wrong, and Things I Got Right in 2012
by Fauzia Burke
By Fauzia Burke

As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn't. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012:

Why Press Release Didn't Work For Us. Working as the President of an online public relations firm, I relied on press releases to get the attention of editors. Over time, however, I noticed that they didn't seem to be working as they once did....

6 Steps for Finding the Best PR Firm for You & Your Book

6 Steps for Finding the Best PR Firm for You & Your Book
by Fauzia Burke
By Fauzia Burke

Most authors know that a public relations effort for their book is essential for their success. In order to have a campaign to promote their book comprehensively, many look to augment their publisher's efforts by hiring a PR agency. But how do you choose the right PR firm for your book? Here are six steps to help make that choice easier:

Step 1: Needs and Goals

Before you begin your search, think about your PR goals. What is it that you want? Do you want to be on TV? Do you want reviews in newspapers? Or, do you want to build exposure online? Whom do you want to reach? Do you know your target demographic? How long do you want...

Fake Reviews are Worse than Bad Ones

Fake Reviews are Worse than Bad Ones
by Fauzia Burke
Recently I read an article published in the New York Times called, The Best Book Reviews Money Can Buy, by David Streitfeld, about authors who are paying for reviews in order to help promote and sell their books and increase their visibility. Instead of real reviews from real people, these paid for, all favorable reviews, are written by people who are just churning out reviews, and sometimes don't even read the book they are reviewing.

Then another story broke about British crime writer...