How to Drive Traffic to Your Author Website
8 Digital Marketing Tips for Authors
Digital Life Worksheet for Authors
Digital Self Audit
Back in 2016, publishing industry expert Mike Shatzkin opened Digital Book World by saying that publishers need to help authors in their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.” Today, some publishers do this but the majority do not.
4 Digital Marketing Tools Every Author Should Learn
The days when authors could expect publishers to do all their marketing are long gone, but unlike others, I think that’s a good thing. The change has forced all of us to become more independent, and have the ability to build a long term relationship with our readers. Many authors still feel that they can farm their online marketing, as a PR and marketing firm I certainly advocate for authors to find expertise when they need it. However new digital tools and technologies, can help you save money for the day-to-day housekeeping. Learning these tools will help save you time and money and allow you more control over your brand.
Beyond the Author Website: Other Arenas to Build Your Online Presence
But there are some additional places to build your online brand that I find many authors forget about. Here are some of my favorites:
Amazon Author Central: Amazon’s Author Central is a great place to build out your online presence. You can post a longer biography, upload your author photo, and even set up a feed to your blog. This is a free resource I recommend all authors use....
Keeping Your Newsletter Audience Engaged
Think about it. It takes far more effort to subscribe to a newsletter--you’re not just clicking on...
3 Elements of a Successful Online Platform
I believe there are three steps for developing a successful online brand. With my clients I use the following formula: Design + Engagement + Visibility = Success. Here they are, broken out:
Step 1: Design
Studies show that we judge a person in 1/10 of a second. I don’t think our visual branding is...
Supporting Authors in Online Marketing
“At the very least, every house should do a “digital audit” for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not one does.”
He also wrote an important blog on his site called: When it comes to supporting authors in marketing efforts, no publisher has it right yet. I hear his point, in fact, it is the reason I wrote Online Marketing for Busy Authors. It is an introductory book for authors who have been dragging their online marketing feet. However, expecting publishers to be able to help...
Why Blogging Is More Important Than Ever For Authors
Let's take a closer look at some of the compelling reasons why you, as an author, need to blog.
Blogging is the foundation of your digital house. Consider your blog as the...
Busy Authors Guide to Online Marketing
Start now. You don't need a completed manuscript to start promoting your ideas, building your platform or creating buzz for your book. Once you have an idea for your book, you can start the conversation online. Finding your audience and...
Making My Case: Why Authors Need Websites
1. Your readers want to learn...
Staying Connected: 10 Digital Marketing Tips for Busy Authors
Hopefully you’ve read Getting Started and Keep Going, my first 20 digital marketing tips for authors. Now it’s about staying connected. Branding isn’t about building something and then walking away. Your brand is a relationship you have with your community and something to invest in continually. It may sound daunting to stay digitally connected all the time, but a little effort can go a long way. And as an author, you have the hard part covered—you have content of value to share. Here is wave three of my digital branding tips for authors. 1) Start a Facebook business page. where you can converse regularly with your audience and build a sense of community. Begin by sharing content of value....
Ask Yourself these 14 Questions to Expertly Market Your Book
There’s really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their readers. Our new world of direct access to readers requires authors to spend more time and effort to get the word out about their books, but with that investment there is great reward. Authors are building community, making a difference and finding great joy in the process.
I own a digital publicity and marketing firm specializing in creating awareness for books and authors and I often hear from authors who feel overwhelmed...
4 Ways to Create Compelling Content
Here are 4 ways to ensure you are generating content that resonates with your target audience. Tune in to the social media channel. How do you find out what your customers want...
Cultivating Super Fans with eNewsletters
Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, "oh I don't do that." She's right we don't do that, unless we are Super Fans or the author/company is providing something of value.
Super Fans are the people who pre-order your books, are the first in line to buy your products, and recommend you...