by Fauzia Burke
This month our shelves are lined with projects from every end of the genre table. We’re performing balancing acts with titles ranging from Carmine Gallo’s business marketing book The Innovation Secrets of Steve Jobs to Annexed by Sharon Dogar, a historical novel recounting Anne Frank’s story through the eyes of a boy she shared a sheltered life with. On the lighter end, Comfort of Apples by Phil and Lauren Rubin is chock full of recipes featuring America’s favorite autumn fruit and Pukka by Ted Kerasote follows the story of a yellow lab puppy that’s melting our hearts. Throw in health and self-help titles Treat Me, Not My Age by Dr. Mark Lachs and Laurie Puhn’s Fight Less, Love More and we’re quite pleased with how our diverse line-up has made a jack-of-all-trades out of us all.
We would normally be pretty charmed just working with such great projects, but this month we have more reason to celebrate as we welcome new members to our family and add grease to our wheels. Ashley joins us as Client Relations Manager bringing a wealth of customer service exposure and a willingness to go that extra mile long after the buzzer. Leyane is our newest Publicist and a PR pro with a long list of marketing, planning, and project management experiences. Her positive attitude makes it easy to tap her expertise and is an asset to our client service needs. Jaime signs on as our Digital Media Specialist and strengthens FSB’s web design and development efforts. Smart, efficient and professional, Jaime comes as a welcome addition to our technologies department headed by Vice President John Burke whose tireless contributions allow the rest of us to focus on our campaigns.
Let’s not forget about the success of the rest of the team. Our veteran Senior Publicist, Anna, proves time and again that experience in this business pays off by continuing to rake in big hits such as features on The Village Voice, Glamour, and CNN to name a few. The backbone of these campaigns is strengthened by Kasey, our Web Publicity Assistant, who has consistently proven able to rise to the occasion when work loads intensify. Not one to be shown up, I’m continuing to bridge the gap between books and readers by stepping up my own social media game and leading a record number of new fans and followers to our Twitter, Facebook, and company sites by taking advantage of today’s top marketing trends. Fauzia, our ringleader, who orchestrates the cyclone of our work into tightly organized campaigns has expanded FSB services to include social publicity consultation making not just ourselves, but netizens everywhere, happy.
As if we would stop there, everyone here is thrilled over the announcement of Julie’s recent engagement. As Publicity Manager, Julie has brought great success to authors and FSB over the years that will, without a doubt, continue to follow her for a lifetime of joyous and healthy matrimony. We recently held an office celebration breakfast complete with catered treats and mimosas to congratulate Julie, show appreciation to our staff, and welcome new sisters to the circle. With such success in our work and personal lives it’s no wonder we’re all smiles, though the champagne does help. ; - )