PR Quick Links

PR Quick Links
by Fauzia Burke
Here are to 10 quick links to help you on your Web PR journey. Hope you find them helpful.

1. Alltop (top stories and blogs by every topic imaginable)

All Top

2. PR Daily from Ragan's. They have a great newsletter:

PR Daily

3. I think you have seen this: FSB's blogger directory

FSB Media

4. HARO

Help a Reporter Out

Nice video explaining the service and blogger outreach: MyRagantv.com

5. Top Newspapers by Twitter followers

Journalistics.com

6. Top Newspapers on Facebook

Journalistics.com

7. Top Newspapers by traffic

Journalistics.com

8. How to pitch bloggers

Journalistics.com

9. How to add blogger outreach to your PR plan

Mashable.com



10. A comprehensive list of holidays and observances (helpful in pitching books to editors). Sometimes a small, silly holiday can make a quick blog post for someone:

Holiday List

Marketing Tips for Authors: Go Digital. Start Early. Be Authentic.

Marketing Tips for Authors: Go Digital. Start Early. Be Authentic.
by Fauzia Burke
By Fauzia Burke

Anyone who works in the book industry will tell you it's the people that make our industry so amazing. Everyday I work with publishers who are generous and smart and want to do right by their authors. So when I started working on a piece on marketing tips for authors, I decided to tap into the collective intelligence of our industry. I asked them, "What is the one marketing tip you would give to authors?" Of course as is their nature, they responded right away.

If you are an author or aspiring author, I hope you will find these tips helpful. Maureen Donnelly, VP, Director of Publicity of Penguin Books advices that you, "Listen to your publicist. If you are a...

Happy Days

Happy Days
by Fauzia Burke
By Ken Ishii

We’re all smiles at FSB and what’s not to be happy about?  Fall (arguably the most romantic season) is here and along with the new season we’ve got new projects, achievements and, greatest of all, people added to our workplace.

This month our shelves are lined with projects from every end of the genre table.  We’re performing balancing acts with titles ranging from Carmine Gallo’s business marketing book The Innovation Secrets of Steve Jobs to Annexed by Sharon Dogar, a historical novel recounting Anne Frank’s story through the eyes of a boy she shared a sheltered life with.  On the lighter end, Comfort of Apples by Phil and Lauren Rubin is chock full of recipes featuring America’s favorite autumn...

Twitter 101: Tips to Get You Started

Twitter 101: Tips to Get You Started
by Fauzia Burke
By Fauzia Burke

I have a confession to make: I was not an early adopter of Twitter. To be honest, I didn't get it. I didn't get the language. It seemed like a string of links to even more things I had no time to read. It felt overwhelming.LinkedIn and Facebook made sense as a perfect extension of networking I was already doing, but the charm of Twitter eluded me.

Sound familiar? I hear the same thing from many people, but what I discovered when I actually engaged on Twitter has turned me into a devotee. Twitter has been one of the greatest learning tools of my career.

If you are hesitant to join Twitter, you are not alone. However, I want to encourage you...

5 Easy Ways To Build Your Digital Reputation

5 Easy Ways To Build Your Digital Reputation
by Fauzia Burke
By Fauzia Burke

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

#1 Set Goals I am sure you have done this already, but just in case, first do a search on Google for your name in quotation marks. It is important to see what comes...

Looking for a Job? Throw Away Your Resume

Looking for a Job? Throw Away Your Resume
by Fauzia Burke
By Fauzia Burke

As the needs of our clients increase and FSB expands to serve them better, I find myself looking to hire people. However, this year, my approach is very different. As we are working on branding authors on the web, I am looking for people who can demonstrate that they have the skills to help us market and publicize books in a new way, using social media and web technologies to communicate a story.

What I have found is that a resume is just not enough to get my attention. The job market is tough, for sure, and everyone is looking for an edge. My bold suggestion is that you pretend you don't have a resume. Think, then, how would...

Q&A with Fauzia

Q&A with Fauzia
by Fauzia Burke
by Ken Ishii

Before facing the challenges for themselves, many writers underestimate the difficulty of getting a book published. That's where publishing expert and author Marcela Landres steps in. At the same time, those same writers often overlook the arduous task of book publicity and may be unfamiliar to major changes made to the game. That's where FSB steps in.

Marcela featured Fauzia recently in an interview for her award-winning e-zine, Latinidad, that covers online book publicity and offers writers a chance to establish a stable online presence and a road map of what lies ahead.

Q: What are the advantages of online book publicity vs. traditional book publicity?

A: The Internet offers longevity. Web features and links are available to readers now, and...

Online Branding for Writers

Online Branding for Writers
by Fauzia Burke
By Fauzia Burke If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer. Publishing a book or any professional writing is a small business and authors should look at it as such. Sure, the publisher will offer support and expertise, but it is the author's responsibility for building a long term Web strategy. Now, online branding is not a luxury or an afterthought -- it is a necessity. And, to be honest, it's fun. Of course I am biased because the Web has always been fun for me. In 1995, I was 28 years old and...

I'll Take a Community with That Book, Please!

by Fauzia Burke
By Fauzia Burke

With today's search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age of Google searches, micro communities and niche marketing?

Today's readers are tech savvy and resourceful. They know how to get the information they need and have higher expectations from publishers and authors. They don't just expect a book, they expect a community with their book.

I often hear publishers say that there are "very few brands in book publishing." But to thrive in today's competitive, niche markets, perhaps brands are exactly what we need. What readers choose to read is personal and an extension of who they are. Shouldn't their book choices be supported by a publisher, a...